Playbook
FMCG: THE PLAYS THAT WORK.
Shop deals in every store. Cashback, free samples and loyalty. Every buyer shows up in your list with a name.
Proof from this playbook
Cases that already ran the plays.
PepsiCo Doritos + PLUS
€2.47 per new fan. The bag paid for itself.
€2.47Cost per acquired fan
Read case →Häagen-Dazs
Premium ice cream, new triers, price untouched.
100%Purchases verified by receipt
Read case →Nestlé CPW (KitKat, Lion)
Nestlé CPW (KitKat, Lion) turns every receipt into a named buyer.
1Platform, all mechanics
Read case →Coca-Cola
One deal, every shop, proof on every pack.
1Platform, all retailers
Read case →General Mills (Häagen-Dazs)
New Häagen-Dazs triers, and the premium price stays.
1Platform, price in store untouched
Read case →