
Most pet food brands get 5 out of 100 owners to switch. Purina got 30. Here is how: pet owners joined a 3-week challenge. Week one, they got their money back. Every day, a friendly message. Week three, half off the wet food. Every buyer proven. Every pet owner in the CRM, ready for the next wave.
“New buyers at the lowest cost. Loyalty on autopilot. Every wave feeds the next.”





