Kegs to the wholesaler. Tags on the packs. Bar nights. A bonus for the bartender. It ships, it sells, the slide says sales are up a little. Nobody digs deeper, because nobody has a better answer.
“We always do it this way. The wholesaler number goes up. That is our score.”
Overheard in the category
What you get to see next
5,000 bars pouring. The proof stays behind the bar.
You know it sold somewhere. Which bar, which person, and whether they would have ordered it anyway stays unclear. So the story in every meeting stops at the wholesaler number.
What it costs you
A year of pours, every drinker still a stranger.
It is like buying a round for a bar you can't see into. Smirnoff switched the lights on. It got back £7.20 for every £1 it spent. That view is available to you too.
How it works
Every pour becomes a drinker you can name.
Pick the job. Get people to try it and prove it (#ConnectedPromo). Pay the partners who really sell it (#B2BChannel). Make bars a channel you can see (#FragmentedRetail). One platform. The drinker scans, gets the deal, and you know who they are. The bartender proves the pour and gets paid. You only pay for what really happened.
A challenge, a scratch card, a free pint.
1Connect
The drinker finishes a Strava challenge and clicks through.
2Choose
They pick a pub on the map to claim their free pint.
3Convert
They get a text with their own scratch card, to scratch at the bar.
4Continue
Staff reveal the code, the pour is proven, the drinker has a name.
Same flow for a cashback, a sample or a bar deal. Only the reward changes.
Swipe to see the full flow
Same platform. Pick the journey that fits the moment.
Swipe to see the full flow
Win and refer a friend
Any touchpoint on or offline lands in chat in one click, then the drinker gifts a coupon to a friend.
Swipe to see the full flow
Coupon plus cashback
The drinker picks the nearest bar. Participating venues get a coupon, the rest get cashback or a scratch card.
Swipe to see the full flow
Flexible on fulfilment
Pick how much the venue has to do: issue codes, pour a free drink, or nothing at all. Redemption changes with it.
Swipe to see the full flow
Purchase, scan & win
Buy a participating pack, scan the on-pack code, stand to win. Every entry is a proven buy.
How Hashting works with the world's biggest drinks companies to make off-trade and on-trade activations pay back, verified at every pour.
The five plays that turn bar and shelf spend into named drinkers.
Real numbers from Diageo, Pimm's x Greene King and AB InBev.
What to run first, and what it costs you to keep waiting.
“
Now you know who drank it. So you can ask them back next season. Three campaigns show how. Pimm's x Greene King: 1 in 3 drinkers used the deal. Venturo: half the drinkers were new, in 1,200 bars. Diageo Expertly Served: 2,000 bartenders learned to pour it right, with no team on the road.
Beverages & Beers promotions: what brands ask first.
How do you track on-trade promotions in bars?
Every serve gets a QR code, a scratch and win card or an SMS link. The drinker claims in the browser, and you get on-trade attribution per bar without a field team on the road.
Can I run beverage and spirits promotions without an app?
Yes. Buy and win, scratch and win, coupon plus cashback and refer-a-friend all run in the browser over a QR code or link. No app store, no IT project.
Is alcohol promotion compliance covered?
Age gates, market rules and per-country language are part of the setup, so multi-country beverage campaigns stay compliant while the data stays yours.
Your brand has its own missing link. Let's map it in 30 minutes.
Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.
