Challenge
- Distributor totals told Coca-Cola how much left the warehouse. Nothing told them which of the supermarkets and discounters actually sold it.
Solution
- One coupon link works in every outlet, big chain or single store.
- PoS Tracker shows which outlets really put the promo up.
- Live dashboard on redemptions, budget used and repeat buys.
The challenge
Distributor totals told Coca-Cola how much left the warehouse. Nothing told them which of the supermarkets and discounters actually sold it.
The result
Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.
The result
Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.
