#B2BChannel by Hashting

Thousands of pharmacies and shops. One campaign. One platform.

The people who really sell your product are your partners: the pharmacist, the shop owner, the installer, the bar staff. They pick what goes home with the shopper. We connect your campaign to all of them at once, turn every pack sold into a real receipt, and give you a shopper you can talk to again.

Trusted by
Trusted by Nestlé, PepsiCo, Diageo, BSH, Miele, Electrolux, Sandoz, Beiersdorf, L'Oréal, Spadel, Heineken, Coca-Cola
One link
Every pharmacy and shop
Every buy
Proven by a real receipt
Warm start
Shoppers you can reach again
The problem

Your best sellers earn the reward. The promo takes it.

Your best channel is the one you cannot see. Thousands of pharmacies and small shops sell your product. Each one works its own way. You send the plan. Then you wait and hope. Then your boss asks what happened in those shops. You have boxes shipped and a pile of reports. Nobody can say which shop pushed you, which shelf was empty, or who bought. So the next campaign starts at zero again. New ads, new budget, same guesswork. The buyers stay strangers. The numbers land months too late. One platform stops you paying twice for the same shopper. Once in the shop is enough.

The fix

Every pack sold. Every receipt. Every shop in view.

Simple switch: stop paying for boxes shipped. Start counting real buys. One link connects every pharmacy and shop. Every partner gets their own code and logs the work on their phone. Every buy comes with a real receipt, so you see what truly sold. Our PoS Tracker checks the shelf too: one photo shows if your display is up, your stock is full and your price is right. And the shopper says yes to hearing from you, so your next campaign starts warm.

How it works

Connect. Convert. Continue.

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Your cashback
€5
Buy your sun protection. Snap the receipt. Get paid.
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Buy
Receipt
PHARMACY
Sun SPF50 ..... 21,99
After Sun ..... 15,49
Lip SPF30 ...... 6,50
TOTAL ......... 43,98
+ €5,00 paid
Cashback
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Your Brand
Hi again ;-) a little thank-you
For you
Your next pack, on us.
Because you bought last week, here is a free one.
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Free product
Value €4,50
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  1. 01

    Connect every shop in one go

    Run the same action in hundreds of pharmacies, shops and installers in Benelux, France and further. One plan, one flow, no chasing shop by shop. Nothing for them to install. No new contract.

  2. 02

    See what really sold

    Every buy comes with a real receipt. Partners send proof from their phone: the display, the shelf, the price tag, the serial number. Our PoS Tracker reads each photo: on display or not, out of stock, wrong price, competitor in your spot. No proof, no payout.

  3. 03

    Keep the shoppers you paid for

    Shoppers say yes to hearing from you, so you can come back for free. Partners get paid straight to their bank, PayPal, Revolut or a voucher. You watch it live: what sold, at what price, where, in which campaign.

See it work

The numbers real brands hit after they switched.

Eucerin RED EVENT, BE case
Eucerin
600K+

More than 10,000 receipts uploaded. More than 100,000 EUR in redemptions. More than 600,000 EUR in turnover. Every pharmacy got its own code, and the pharmacist, not the shelf, got rewarded for pushing the RED EVENT. For the first time Wallonia outperformed Flanders.

We are very happy with our collaboration with Hashting. Their professionalism, responsiveness, and proactive approach have made a real difference. The activations have successfully driven strong sell-out performance.

Eucerin RED EVENT, BE
Beauty brand, one year case
Sandoz
6 to 1

About 6 EUR of pharmacy turnover for every 1 EUR of cashback paid out. Budget only left the account when a purchase was proven, so there was nothing to reconcile afterwards.

Indicative figures from one of our beauty brands. Every euro paid out had a receipt behind it.

Beauty brand, one year
Consumer health, EU case
BSH Bosch
300 to 400

Per 1,000 verified participants, 300 to 400 choose to stay connected with the brand. That is 30 to 40 out of every 100 who let you come back for free. Your next activation opens warm instead of renting the same shopper again through paid media.

The campaign ends. The relationship does not. That is budget you never have to spend twice.

Consumer health, EU
Electrolux, with BSH and Beko, EU case
Electrolux
1

One flow for the shopper: cashback, proof of purchase, review and fraud check in a single step. Across this appliance program, nearly every buyer left a review instead of about 3 in 100, fraud stayed at 0.1% and a review cost under 10 EUR. Those numbers belong to the program as a whole, not to one brand alone.

Every payout had a receipt behind it, and every receipt brought a review with it.

Electrolux, with BSH and Beko, EU
The missing link between your campaign and the checkout. No tech setup. No app to download.
Hashting
Connect · Convert · Continue
Before you decide

The questions your team actually asks.

What if pharmacists or shop owners will not cooperate?+

They keep their own way of working. No app, no till link, no training. They get their own code, they get paid fast, and that is the whole ask. We have been building this partner community for years, so we already know who the movers are.

Does this work across every intermediary level?+

Yes. Wholesaler, sub-wholesaler, installer, independent shop, pharmacy, outlet. One platform, tailored incentives per level.

We have no IT capacity for another system.+

You do not need any. Nothing to integrate on your side or theirs. We plug in, run the flow, and you read the dashboard.

We already run coupons. Why change?+

A coupon buys one purchase and tells you nothing. Here every purchase carries a receipt and the shopper can opt in, so the base you build in one campaign compounds into the next.

How is fraud controlled at scale?+

Structured proof collection, automated validation and human review on the tricky cases. Receipt-level checks catch double claims, edited images and outlet abuse. Scalable across markets without becoming a spreadsheet job.

What about partners without formal banking infrastructure?+

Payouts run via bank transfer, PayPal, Revolut or vouchers. Choose per market and per partner. No admin overload for your team.

Do we get the performance data after the campaign ends?+

You get it during and after. Live signals while the campaign runs, and the full picture per product, price, place and promotion when it closes.

The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.