1 in 6 cashback claims is fake. We got it to 1 in 1,000.
Appliance brands pay twice: once for the cashback, once for the reviews. Here is how one form kills both bills.
4 min read
The bill nobody puts on the slide
Run a cashback on a fridge and part of that budget never reaches a real buyer. In appliances, fraud sits around 15 to 20% of claims when nothing checks them. Same receipt, twice. A receipt from a friend. A model that was never bought. It leaves as budget and comes back as nothing.
Then you pay for reviews on top
For a 1,500 euro machine, shoppers read reviews before they dare to buy. So brands buy them: 50 to 100 euro per review through panels and seeding programs. Meanwhile the person who just spent 800 euro on your brand, has the box open and an opinion ready, is asked for nothing.
The fix is one form, not two campaigns
The shopper scans a code on the pack and gets a personal link. Proof of purchase, ID and the review go in the same form, in one sitting. AI plus a human check the receipt and the serial number before any money moves. Then the payout lands in the buyer's bank account and the review lands on the retailer's product page.
What that did for BSH, Beko and Electrolux
Fake claims dropped to 1 in 1,000. Nearly every payout came with a review, against roughly 3% with a follow-up email. Cost per review fell under 10 euro. Reviews stay honest, good or bad, because we pay for the purchase, never for praise. BSH put a quarter of the cashback budget back to work with the same checks.
One promo euro, four things back
A sale at full shelf price. A verified review that sells to the next shopper. A known owner with consent, so filters, warranty and the next machine are a conversation instead of a media buy. And a live dashboard per shop, model and country while the campaign is still running, so you can keep what sells and kill what does not.
Where the money quietly comes back
Fewer fake claims, cheaper reviews and less consumer care work add up fast. On roughly 6,000 redemptions a year that is a six-figure swing, before VAT recovery on cashback payouts under EU Directive 2006/112/EC. Ask us to run the numbers on your own volumes.
Your buyers will write the reviews. You just have to ask in the right second.
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