How does cashback work for consumer electronics?
A hassle free cashback or rebate management flow: the buyer uploads the receipt or serial number, fraud detection checks it, the money goes out. Your shelf price and margin stay intact.
← All industries
Industry / #DynamicPricing
CONSUMER ELECTRONICS
One promo euro, more than one return. A sale, a real review, a known owner and live numbers, all from the same cashback.
Trusted by
What already works
Cashback still wins the shopper at the shelf.
A €1,499 TV with €150 back is a much easier yes, and the price on the shelf stays where you want it. Shoppers compare for weeks, then that offer tips them over. That part already works.
“Hashting has proven to be a reliable and innovative partner for BEKO. Thanks to their expertise, we have been driving efficient consumer activations while providing consumers with a seamless experience.”
Jeroen Buys, BEKO
What you get to see next
The payout lands. The relationship stops right there.
Old way: buy, hunt for the promo page, make an account, type the serial number, upload the receipt, wait. Every extra step loses people. And when the payout is done, the story ends. One sale, nothing else, and the buyer stays a stranger.
What it costs you
Reviews cost 100 EUR each. Your buyers write them free.
For a €1,500 TV people read reviews before they dare to buy. So brands pay again, per review, on top of the promo. Meanwhile the person who just spent €800 on your brand is the best reviewer you will ever have, and the best moment to talk about filters, warranty and the next appliance.
How it works
One scan: proof, review, payout, buyer. All four.
The shopper scans a code and gets a personal link. Proof of purchase, ID and the review go in one form. AI plus a human check every claim and the serial number, so only real buys get paid. The review is honest, good or bad, never a payment for praise, and it lands straight on the retailer's product page. In the appliance program with Electrolux, BSH and Beko, nearly every buyer left a review, and fake claims stayed at 1 in 1,000. In this business it is normally closer to 1 in 6. A review costs under 10 EUR instead of 50 to 100. BSH used the same checks to put a quarter of the cashback budget back to work.
Step 1
Connect
Shopper scans, clicks or texts. No app, no download.
Step 2
Convert
Real receipt, real serial, real bar. Every claim checked.
Step 3
Continue
Buyer in your list. Ready for the next campaign.
What changes
One payout becomes a buyer who comes back.
Same €100 off your promo budget. Very different result.
Traditional cashback
- €100 offer
- Purchase
- €100 paid out
- End
With Hashting
- €100 offer
- Purchase
- Proof of purchase checked
- Known buyer, first-party data
- Honest review
- Review on the retailer's product page
- Next shopper reads it and buys
- And it starts again
The promo that convinces today's shopper helps convince tomorrow's.
Old way vs this way
Seven promo headaches, one flow, zero extra IT.
Too many steps to claim
Scan or link, one short form
More people finish, better experience
Fake and double claims
AI plus a human check every claim
Less money leaking away
Reviews bought per piece
The review sits inside the claim
Far lower cost per review
Shop sells, you never meet the buyer
Proof and consent in the same step
A known owner, not a stranger
Five tools that do not talk
One activation, one platform
Much less handwork
Results arrive months later
Live dashboard while it runs
You can steer mid-campaign
Promo ends with the sale
Review goes to the product page
Social proof that keeps selling
One example
One TV launch, seven wins you can count.
A new OLED TV at €1,799. You want it to sell faster without dropping the official price. So you give €150 back after the buy.
What happens
- 01Ad points the shopper to a participating shop
- 02Shopper buys and scans the code on the pack
- 03Receipt and model checked, so only real buys get paid
- 04Honest review written in the same form
- 05Buyer says yes to hearing from you
- 06Payout, fast and without chasing
- 07Review lands on the product page, dashboard shows what sold where
What you get back
- An extra sale
- A known owner of your TV
- First-party data
- An honest review
- Social proof for the next shopper
- Campaign numbers you can act on
- Budget protected against fake claims
One promo euro. More than one thing back.
Top solutions for Consumer Electronics
These are the top solutions for this category.
#B2BChannel
Thousands of pharmacies and shops. One campaign. One platform.
The people who really sell your product are your partners: the pharmacist, the shop owner, the installer, the bar staff. They pick what goes home with the shopper. We connect your campaign to all of them at once, turn every pack sold into a real receipt, and give you a shopper you can talk to again.
Explore #B2BChannel →#FragmentedRetail
Your on-trade budget went somewhere. Now you can prove where, at every bar, vet and pharmacy.
Run instant, controlled consumer promotions across thousands of bars, cafes and independent shops. Without losing control. Every promotional euro ends up in the pocket of a real consumer.
Explore #FragmentedRetail →Brands doing this now
All cases →Brands running this playbook.
Nescafé Dolce Gusto
Sold past target, five times faster than planned.
5xFaster than projected
Read case →
BSH
A quarter of the budget saved on fraud alone.
-25%Cashback budget saved
Read case →
BSH Bosch (Installer)
Zero leakage. Every installer bonus landed correctly.
0%Leakage on installer rewards
Read case →
Electrolux
One cashback flow that also collects the review.
1Flow: cashback, proof, review
Read case →
BSH Bosch (Installer)
BSH Bosch (Installer) turns every receipt into a named buyer.
1Platform, all mechanics
Read case →“
Now the promo keeps working. The review helps the next shopper say yes, the buyer is a known owner you can reach for filters, warranty and the next machine, and a live dashboard shows per shop, per country and per model what really sells while the campaign runs. Today's shopper helps convert tomorrow's.
Hashting
Connect · Convert · Continue
More categories
Same platform. Different category.
FAQ
Consumer Electronics promotions: what brands ask first.
Can I reward retail staff without breaking the price?
Yes. B2B trade incentives pay the store or the installer on verified sell-out, so you fund the people who sell instead of cutting the shelf price for everyone.
Does it prove sell-out per store?
The PoS Tracker plus receipt scanning gives purchase verification per outlet, so you know which electronics retailers really pushed the product.
