General Mills (Häagen-Dazs)
NEW HÄAGEN-DAZS TRIERS, AND THE PREMIUM PRICE STAYS.
Häagen-Dazs pays the shopper back after the buy, so the price on the pack stays premium.
1Platform, price in store untouched
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Flat discounts across supermarkets and discounters trained shoppers to wait for the next cut and quietly ate General Mills (Häagen-Dazs) margin.
The mechanic: cashback and receipt validation doing the work
- Money back after the buy, so the price on the pack never drops.
- Fraud checks block reused receipts and duplicate claims.
- Reward rules per pack, per shop and per week.
The payback: real buys, named buyers, measured ROI
Margin protected, promo budget spent on real buyers, and a reason for those buyers to come back at full price.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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€2.47Cost per acquired fan
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