Run instant, controlled consumer promotions across thousands of bars, cafes and independent shops. Without losing control. Every promotional euro ends up in the pocket of a real consumer.
Right now, the on-trade is the one room in your business with the lights off. You pay thousands of bars, cafes and shops to push your brand. Reps visit. Bills get paid. Everything looks normal. Then someone asks what happened on Friday night in bar 412. You have no clue. No till link. No loyalty card. No receipt. Just a rep saying it went great and a photo of a stack of cans. So every campaign feels like a coin flip. You cannot tell if a real shopper got the deal or if it disappeared behind the bar. You cannot spot the outlet quietly wasting your money. This is not a data problem. It is a trust problem. Turn the lights on and every euro earns its place.
The shopper scans at the bar. We check they are real, allowed to join, and standing in that exact outlet. The bar only gets paid when a real shopper redeems. You watch it live: which city, which bar, which hour, which shopper. Our PoS Tracker checks the outlet too: a quick photo tells you if your material is up, your fridge is stocked, your tap is pouring. No field team. No till hookup. Nothing to ask the bar for.
Define your promotion mechanic: free drink, 2+1, discount or happy hour. Unique QR per outlet, budget limits per region, fraud parameters and participation logic. No IT integration on the outlet side.
Consumers scan inside the outlet. They connect instantly via WhatsApp or SMS. Eligibility verified in real time. Digital proof of promo delivered. Reward redeemed on the spot.
Every participation validated. Every outlet compensated automatically. Our PoS Tracker turns quick outlet photos into shelf data: material up, fridge stocked, tap pouring, price right. Outlet-level performance, regional insights, time-based patterns, budget tracking and fraud detection in one dashboard.
First-time drinkers. 1,200 bars activated, 133% of target. In a category where regulars game every promo, more than half had never tried the brand. A unique QR per outlet made every serve traceable and every fake claim impossible.
“Measurability, trial efficiency and scalability in one framework.”
Extra spend per shopper after redeeming. 85% stayed in the venue. 40% ordered food. A free drink costing £5 brought back £21 in venue revenue. 4.2x return per shopper, checked outlet by outlet.
“The free drink paid for itself four times over before the shopper left the bar.”
Outlets running the same happy hour at the same time. Every bar had its own QR. For the first time: live view of which city, which bar, which hour drove redemptions.
The missing link between your budget and proof it worked. No tech. No app. No trust required.
No. A simple QR code per outlet is enough. Hashting handles the complexity in the background.
Happy hour at scale, trial and sampling in independent shops, coordinated volume pushes across fragmented retail. Anything that requires a consumer participation moment.
Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.
