KEEP THE SHOPPERS YOU PAID FOR.
Plain talk on consumer promotions, promo mechanics, cashback, digital sampling and receipt validation. Every piece shows how a promotion platform turns spend into first-party data and proven sales.
ONE CAMPAIGN. TWO IPM AWARDS.
Gold for trial. Bronze for data. Here is how we won both.
One campaign, two IPM Awards. Plenish x Hashting won Gold for trial and Bronze for data. Here is why proven trial beats guessed trial, and what it means for your 2027 plan.
PROMO MECHANICS, RECEIPT INTELLIGENCE AND FIRST-PARTY DATA.
Short reads with one job: show a promotion mechanic that pays back, and proof you can hand to anyone.
Why cashback beats a shelf discount, every time.
A shelf discount buys volume and tells you nothing. Cashback buys the same volume and hands you the buyer, the store and the receipt. Here is why we run it, and how to run it well.
ZYLA gave 100% cashback and wasted zero euros.
Women's Day campaign for ZYLA. The plan, the play and the numbers. A clear example of what happens when the play starts from the result you want to prove.
A 75-year-old sauce brand out-hooked every new challenger.
A sauce brand staged a big game-style birthday campaign. Every sauce and snack brand should see how it was put together.
Stop renting your shoppers from Meta and Google.
Personal messages sell more, faster. Skip it and you keep paying rent to Meta and Google every quarter.
Cut the cost of a new buyer in half.
There's a gap between a paid ad and a real sale. Close it and the cost of a new buyer drops in half. Real numbers, real play.
Cut the crap. Pull buyers in, stop chasing them.
Marketing is going back to basics: pull the buyer in with something they actually want, instead of chasing and spamming them. Privacy rules and a world without cookies play right into Hashting's hands.
7 sampling mistakes that quietly waste your budget.
Online samples don't wait for buyers to come to you. They turn every touchpoint into a real chat with a buyer. Here's how to do it right.
