Challenge
- Delivery apps own the shopper, not the brand.
- No proof which app or order drove the sale.
- One order, then the shopper is gone.
Solution
- Shoppers upload their order and become known to Mars.
- Every upload is validated and tagged by app.
- A personal overview page gives a reason to order again.
The shift
In South Africa more and more snacks arrive by scooter. Shoppers order through Uber Eats, Deliveroo and similar apps. Great for sales, bad for knowing who buys.
The journey
Three pages do the work. The landing page says: order via your favourite delivery app. The reward page says: upload your purchase. The loyalty page is the shopper's personal overview, with progress and rewards.
Why it works
The shopper keeps ordering where they already order. Mars gets the proof, the name and a way back.
The journey
- 01
Order
Via your favourite delivery app.
- 02
Upload
Snap and upload your purchase.
- 03
Track
Your personal overview page.
- 04
Reorder
Rewards pull you back.
The result
Mars reaches the delivery app shopper directly, validates every order and gives a reason to order again.
