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Industry / #ConnectedPromo

FMCG

Shop deals in every store. Cashback, free samples and loyalty. Every buyer shows up in your list with a name.

FMCG
Trusted by
Trusted by Nestlé, PepsiCo, Diageo, BSH, Miele, Electrolux, Sandoz, Beiersdorf, L'Oréal, Spadel, Heineken, Coca-Cola
What already works

Your promo empties shelves at every retailer.

Your reports say the deal worked. Sales spiked. Your share held. The slides look great.

We ran the deal. Sales went up a bit. Good enough for the next round.
Overheard in the category
What you get to see next

The receipt holds the buyer. Nobody asks for it.

Big reports show what the whole shop did, not what your buyer did. So the sign, the ad and the shelf all get the same credit. That lift could be new buyers, or regulars stocking up early. The data simply stops too early.

What it costs you

€2M spent. €400K proven. €1.6M waiting to be claimed.

It is like buying 10 ice creams for your class and only 2 kids saying thanks. The other 8 loved it too. Nobody wrote it down. That is the part we hand back to you.

How it works

One receipt, and every buyer has a name.

The shopper sees your deal anywhere. Scans, clicks or texts. Buys at any shop. Sends the receipt. You see who bought, where, when, and if they came back. No app. No IT job. Live in 14 days.

Step 1

Connect

Shopper scans, clicks or texts. No app, no download.

Step 2

Convert

Real receipt, real serial, real bar. Every claim checked.

Step 3

Continue

Buyer in your list. Ready for the next campaign.

Once you know the buyer, you talk to them again. Review, refer, next buy. Every campaign feeds the next.
Hashting
Connect · Convert · Continue
FAQ

FMCG promotions: what brands ask first.

What is an FMCG promotion platform?

One place to run FMCG and CPG shopper promotions: cashback, digital coupons, on-pack promotions, sampling and loyalty. Every claim sits on receipt validation, so you get sell-out proof per supermarket instead of sell-in guesses.

How do I measure promo ROI across retailers?

Shopper marketing attribution ties each verified receipt to a shop, a date and a pack. You see redemption rate, cost per verified buyer and campaign ROI per retailer, all in one trade promotion dashboard.

Can I build first-party data from an FMCG promotion?

Yes. Every verified buyer joins your own first-party consumer database with the product, the shop and the date, so the next campaign starts with names instead of rented media reach.

Your brand has its own missing link. Let's map it in 30 minutes.

The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.