How do OTC brands run pharmacy promotions?
Digital couponing and cashback across independent pharmacies and chains, with receipt validation as proof of sell-through. No field team needed to check every counter.
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Industry / #B2BChannel + #FragmentedRetail
PHARMACIES & OTC
Digital coupons across small pharmacies. Turn pharmacies into an extra sales team and cut your rep costs. Sign up, check proof with our PoS Tracker, pay them. All in one place.
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What already works
Pharmacists pick a favourite and shoppers follow it.
Small pharmacies are the messiest channel. Thousands of shops, each pharmacist with a favourite. You back the space and teach the story. What comes back today: one big number from the wholesaler.
“We trained 4,000 pharmacists. Sales in those postcodes went up a bit. Must be the training.”
Overheard in the category
What you get to see next
Shipments come back. The pitch stays invisible.
Sitting in a training is not the same as telling shoppers. That small lift could be the season, or a rival out of stock. Maybe 1 in 20 pharmacists became a star and the rest did nothing. Your most expensive channel is the one you see the least.
What it costs you
1 in 5 pharmacists changes the pitch. Find those five.
Like teaching a class of 40 kids where only 8 listen. You still paid for all 40 chairs, all 40 books, all 40 sandwiches.
How it works
Pharmacist proves the pitch. Shopper proves the buy.
Pharmacists log what they did, finish training, prove the shelf is right. Paid only for proven work. Star pharmacies show up live. Shoppers use the deal inside that pharmacy. Cashback or discount tied to that shop. You see which pharmacies really turn visits into sales.
Step 1
Connect
Shopper scans, clicks or texts. No app, no download.
Step 2
Convert
Real receipt, real serial, real bar. Every claim checked.
Step 3
Continue
Buyer in your list. Ready for the next campaign.
Top solutions for Pharmacies & OTC
These are the top solutions for this category.
Brands doing this now
All cases →Brands running this playbook.
Eucerin RED EVENT
Over €600K turnover through the pharmacy channel.
€600K+Turnover, pharmacy channel
Read case →Sandoz
4,000+ pharmacies activated. Zero extra headcount.
4,000+Pharmacies activated
Read case →
Beiersdorf
Beiersdorf sees sell-out per shop, not per country.
1Platform, all mechanics
Read case →
Vichy
Vichy keeps talking to buyers after the promo ends.
1Platform, all mechanics
Read case →“
Health follow-up: reminders to refill, help to keep taking it, and a nudge in flu or hay fever season.
Hashting
Connect · Convert · Continue
More categories
Same platform. Different category.
FAQ
Pharmacies & OTC promotions: what brands ask first.
Can I reward pharmacists directly?
Yes. B2B trade incentives let pharmacies sign up, show verified sell-out and get paid, all in one flow with zero IT work on their side.
Does it show which pharmacies actually push my brand?
The PoS Tracker plus verified receipts give sell-out per pharmacy, so trade spend follows the counters that deliver.
