Challenge
- Doritos wanted new fans, not just sales. A classic price promo brings deal seekers, not first-time triers.
Solution
- Weekend 100% cashback at a single retailer via WhatsApp.
- Onboarding into the brand's direct-messaging list at redemption.
- Post-purchase survey to measure trial and repeat intent.
The challenge
Doritos wanted new fans, not just sales. A classic price promo brings deal seekers, not first-time triers.
The result
Most redeemers had never tried Doritos. Almost all said they would buy again. The chips paid for themselves. The fans came free.
The result
Most redeemers had never tried Doritos. Almost all said they would buy again. The chips paid for themselves. The fans came free.
