Challenge
- Cutting the price in store makes premium ice cream look cheap and mostly pulls in deal hunters instead of new triers.
Solution
- Cashback via WhatsApp, no app, no coupon dumps.
- Receipt validation and fraud rules per campaign.
- Every trier captured into the brand's consumer database.
The challenge
Cutting the price in store makes premium ice cream look cheap and mostly pulls in deal hunters instead of new triers.
The result
People tried it without cutting the price in store, because they got money back after buying. Plus a list of real buyers to talk to at the next launch.
The result
People tried it without cutting the price in store, because they got money back after buying. Plus a list of real buyers to talk to at the next launch.
