Häagen-Dazs
PREMIUM ICE CREAM, NEW TRIERS, PRICE UNTOUCHED.
The shopper gets money back after buying, so the price in store stays the same. And you learn who tried it.
100%Purchases verified by receipt
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Cutting the price in store makes premium ice cream look cheap and mostly pulls in deal hunters instead of new triers.
The mechanic: cashback and receipt validation doing the work
- Cashback via WhatsApp, no app, no coupon dumps.
- Receipt validation and fraud rules per campaign.
- Every trier captured into the brand's consumer database.
The payback: real buys, named buyers, measured ROI
People tried it without cutting the price in store, because they got money back after buying. Plus a list of real buyers to talk to at the next launch.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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