What is a consumer promotion platform?
It is one place to run your promotions. Cashback, digital sampling, coupons, contests, on-pack promotions and loyalty all run on the same engine, so every campaign is set up, checked and measured the same way.
FOR FMCG, ELECTRONICS, PHARMA, BEVERAGE & SPIRIT BRANDS
Connect every consumer interaction to a verified purchase.
Know what really drove the sale, own the data, and turn one purchase into the next.
Promotions, product trials, sampling, dynamic pricing, loyalty, channel incentives.
Trusted by
- Receipt-verified purchases
- GDPR-compliant first-party data
How it has always worked
Most activations stop at the campaign.
The promotion runs, but the data stays with the retailer.
That is how retail was built. It made sense when brands had no direct line to shoppers.
Cashback and incentives get paid out without proof of what they caused.
Budgets go out on trust. Nobody had a simple way to check every claim.
Intermediaries get rewarded without proof they performed.
Agencies, wholesalers and partners get paid on reports, not on real sales.
What happens after the first purchase?
What a connected journey means
One purchase leads to the next.
- 01
Interaction
A shopper meets your ad, pack or shelf.
- 02
Purchase
They buy in any shop they like.
- 03
Verification
The receipt proves the purchase happened.
- 04
First-party data
You learn who bought, where and when.
- 05
Re-engagement
You talk to them directly, by name.
- 06
Next purchase
They come back and buy again.
Back to interaction
A campaign ends. A connected journey keeps going.
Five ways in
Start where your challenge is.
Your consumer buys anywhere, you want to know what worked
#ConnectedPromo
You sell high-ticket products and cashback attracts fraud
#DynamicPricing
You win the first purchase but lose the consumer after
#ConsumerEngagement
You pay intermediaries but can't prove they performed
#B2BChannel
Your product is sold in bars, cafes and independent shops
#FragmentedRetail
Trust
Every purchase is proven before anything is paid.
Proof of purchase, any retailer
Shoppers upload a photo of the receipt. We check the shop, the product and the date. It works in any store.
Fraud stopped before payout
Fake, edited and reused receipts get caught. Only real purchases get a reward.
The data is yours
Every shopper who joins becomes first-party data for your brand. Collected with consent, GDPR-compliant.
Getting started
No IT project needed. Just their phone! .
01
Set up
We agree on the goal, the mechanic and the reward. We build the journey for you.
02
Launch
Add a QR code or link to your pack, ad or shelf. Shoppers join in seconds.
03From day one
Learn
See verified sales and shopper data in your dashboard. Use it to plan the next campaign.
What you don't need
- No retailer or POS integration
- No app for shoppers to download
- No work from your IT team
Proof
What we saw with brands like yours.
FMCG, baby foodRead the case →BeveragesRead the case →Pet foodRead the case →
Nestlé, NL
A promotion that needed to prove real sales impact.
+140%
Extra sales impact on 25% extra investment
San Pellegrino, UK
A Christmas cashback in a crowded season.
250%
Sales lift, measured by IRI
Purina ONE, BE
A trial campaign aimed at winning new buyers.
3 in 10
Verified buyers were new to the brand
Not sure where your journey leaks? Let's find out.
FAQ
Questions brands ask us first.
How does receipt validation work?
A shopper sends a photo of the till receipt. Receipt scanning reads the shop, the date and your product, so you get proof of purchase before you pay out. Fraud detection blocks the same receipt twice.
What is promotion attribution?
It ties every euro of promo spend to a real, verified buy. That is shopper marketing attribution in plain terms: you see which shop, which channel and which campaign made the sale, and what your campaign ROI was.
Do shoppers need to download an app?
No. Every journey runs in the browser over a QR code, a link or an SMS. No app store, no IT project, no long build.
Do I own the consumer data?
Yes. You build first-party data for CPG brands and zero-party data promotions: names, choices and verified buys in your database, not in a media platform you rent. GDPR-compliant consumer data capture is built in.
Is this a closed-loop attribution platform?
Yes. It is a campaign attribution platform for offline sales attribution: every touchpoint links to a verified receipt, so you get marketing attribution for FMCG with ROI per touchpoint instead of estimates.
How does the cashback platform work?
Cashback software for brands: run a digital cashback campaign or an online rebate platform flow, verify the receipt, pay out in minutes. Cashback attribution shows which shop and channel made each sale.
Can I measure sell-out per store?
Yes. Sell-out measurement and sell-through tracking per outlet turn a retail activation platform into a trade activation platform: shopper activation and fragmented retail activation with proof per shop.
Can I run promotions over WhatsApp?
Yes. A WhatsApp marketing platform flow, WhatsApp cashback, RCS marketing and SMS all run in the browser. Conversational marketing platform journeys beat email on open rate, and SMS vs WhatsApp open rate is visible per campaign.
How do I measure product sampling ROI?
Digital product sampling on a digital sampling platform ties each trial to a named person, so you measure product sampling ROI and follow trial to repeat purchase, from baby care sampling program to beer sampling activation.
Does it cover on-trade and bars?
Yes. On-trade activation with bar on-trade data capture and free drink campaign measurement, per bar, without a field team on the road.
Can I reward partners instead of cutting price?
Yes. Indirect sales activation with a channel incentive platform: installer loyalty program, dealer reseller incentive platform and dynamic pricing for consumer electronics. Promotion without eroding shelf price, plus product registration loyalty and verified sell-through for electronics.
Which categories run on it?
An FMCG promotion platform for food and drink, plus petcare loyalty program, pharmacy digital couponing and baby care sampling program flows on the same engine.
