Hashting: the missing link
Promotions ran. Sales went up. But no one could tell you which touchpoint drove which purchase or who the buyer was.
From Nestlé to Pepsico to BSH, every brand described the same gap: no attribution, no first-party data, no connection between the campaign and the cash register.
With Hashting you connect the dots without breaking a sweat!
From touchpoint to first-party data.
In three layers.
Every campaign runs through the same engine. No IT integration. No app download. A verified link between your brand and the buyer.
graces any
business meeting.
On-pack, in-store, OOH, print. Every scan feeds the same funnel.
beats email. Period.
Every campaign
makes the next
one smarter.
All this. Without breaking a sweat.
No IT integration. No app download. Live in 14 days.
The missing link between your campaign and the cash register.
What do you need to get done?
Five ways brands lose the link.
One way to get it back.
Every brand that comes to us is losing the link in one of these five ways. Find yours. See where it breaks.
Prove which touchpoint drove which purchase
“I spend somewhere between €200K and €2M on social media, in-store, and influencers. Sales go up. But I can’t tell my team which channel actually moved the needle.”
You have views, clicks, impressions. You don’t have purchases. The campaign worked. Probably. But you can’t prove which channel, which retailer, which day. Finance asks what you got for that budget. You have estimates. They want receipts.
What Hashting changes: Touchpoint-to-purchase attribution. Every channel traceable to verified transactions, at every retailer, in real time. Not modelled. Verified.
“I spend millions on media but can’t name 10 people who actually bought.”
Move volume without eroding my shelf price
“Retailers want deeper discounts. I need to boost sell-out without permanently destroying my price point. And I need to prove it worked.”
Your promotional calendar is full. Retailers pressure for discounts. Every price drop is a negotiation you can’t roll back. The ROI conversation with Finance is always the same: estimates, models, gut feel. Your shelf price is eroding and nobody can say whether the last promo was worth it.
What Hashting changes: Consumer cashback that feels like a reward, not a discount. Shelf price stays intact. Every euro traceable to a verified purchase. Proof that protects both margin and budget.
“I need to defend my spend without a single hard number. Every quarter.”
Actually own my consumer relationship
“I have 500,000 consumers in my CRM. Meta owns the relationship. The retailer owns the purchase data. I can’t even run a birthday promo at scale.”
Your “direct line” is a disappearing cookie or an email with 20% open rates. You have contacts, not connections. You can’t activate, nurture, or re-engage at scale because you don’t own the link. Every loyalty programme, every referral mechanic, every research survey depends on a connection that someone else controls.
What Hashting changes: A direct, persistent, owned connection with each consumer through messaging. Loyalty, referral, gamification, research, ratings and reviews. All on one backbone. Retail-agnostic. First-party data you actually own.
“We email 500K people. 2% click. Meta knows more about our buyers than we do.”
See what my intermediaries actually do with my investment
“I fund wholesalers, installers, and pharmacies. My product goes through 3 layers before it reaches the end buyer. I can’t see what happens after sell-in.”
You invest in trade incentives, sell-through bonuses, visibility programmes. But you can’t verify who acted, who didn’t, and what reached the market. Sell-in looks fine. Sell-through is a black box. Your sales reps spend half their time on admin instead of relationships.
What Hashting changes: Stand-alone incentive and loyalty programmes for every intermediary in your value chain. Verified activities. Auditable payouts. Real reporting on what moves and what doesn’t. No custom IT.
“We invest in 200 installers. We have no idea which ones actually push our brand.”
Run promos across 5,000 outlets without losing budget to fraud
“I budgeted €50K for free products across 5,000 bars. How many actually reached a real consumer?”
Fragmented retail has no till data, no loyalty systems, no tracking. You activate thousands of outlets. Happy hours, tastings, free samples. But you don’t know which euros reach a consumer and which disappear behind the counter. Every outlet is a trust exercise without a receipt.
What Hashting changes: Every activation becomes a verified consumer interaction. Fraud-secured. Every euro traceable to a real consumer at a real outlet. Activate 5,000 bars simultaneously without losing control.
“I budgeted 50K free beers. How many actually reached a consumer? No idea.”
The dashboard you can't wait to share with your team!
Know who bought what, where, when — and which touchpoint drove it.
Track your funnel real-time!
Talk to a campaign strategist.
See how brands like yours closed the gap. Pick a case, and we'll walk you through the mechanics, the numbers, and the timeline.
You're in good company.
We help brands in FMCG, petcare, pharma, household devices, consumer electronics and many more..
We promised proof. Here it is.
If your journey has missing links? Every day without them costs you proof, connection, and control.
Proof compounds. Every campaign builds the intelligence for the next one. The brands that close the gap first don’t just measure better — they negotiate better, allocate better, and grow faster.
Learn
How Nescafé Dolce Gusto reached market leader position 5× faster than projected — and which missing link made the difference.
Read the case →Evaluate
Bring your brief. We’ll tell you which missing link to close first — and give you a ballpark before the call ends.
See which link to close firstExperience
Run a single-campaign pilot. See verified results from your own journey. Live in 14 days.
Start a pilot