FOR FMCG, RETAIL & PHARMACY BRANDS

Run promotions. Prove what worked.

See which promotion drove the purchase, who bought, and what to run again.

Turn any on-pack or in-store promotion into a measurable customer connection. Shoppers scan, buy and get rewarded. You get verified purchase data and a direct way to bring them back.

Trusted by
Trusted by Nestlé, PepsiCo, Diageo, BSH, Miele, Electrolux, Sandoz, Beiersdorf, L'Oréal, Spadel, Heineken, Coca-Cola
Black Friday 2026

Know which Black Friday promo actually sells, before you lock your budget.

Free Campaign X-Ray: we show where your peak budget leaks and which mechanic to keep or kill.

X-Ray my Black Friday
Spot the gap in your promo spend

Five ways promo budgets quietly leak before the sale.

01

Connect

track every conversion

Every scan, claim and validated receipt lands in one live dashboard.

02

Convert

identify where they came from

See which touchpoint sent the buyer: Meta, in store QR, mailing or influencer.

03

Continue

optimize the funnel

From awareness to advocacy, keep the mechanics that sell, kill the ones that don't.

What connected brands know

From campaign to verified purchase in one seamless flow.

Hashting sits between your brand, your media, the point of sale and the shopper. Every touchpoint gets its own code, so each purchase comes back with a name, a shop and the campaign behind it.

Know who bought

Turn anonymous sales into known customers. Name, shop, product and the touchpoint behind the purchase, in your own consumer database.

Start with one test campaign on your product, in your shops. No new buyers, no reason to stay.

Know what drove the sale

Connect every purchase to the campaign behind it. Each ad, pack and shelf gets its own code, so you see what sold and what only drove traffic.

Live dashboard from day one. No IT project, no app, no yearly contract.

Know what to do next

Reallocate budget, reactivate buyers and build on what works. Verified receipts give you the true Customer Acquisition Cost (CAC) per campaign.

We run the checks and the payouts. Rejected claims cost you nothing.

INSTANT CONNECTION VIA DM 

Land in their DM's Not their spam folder.

Brands keep launching loyalty apps, portals and newsletters. Shoppers keep ignoring them. SMS, RCS and WhatsApp land where they already look: the phone in their pocket.

What brands keep building

Apps add friction. We remove it!

  • Brand loyalty appNot installed4%opened
  • Loyalty newsletterPromotions tab18%opened
  • Points portal loginPassword forgotten9%opened
  • Another app to downloadDeleted after 1 use2%opened

Every extra app, login and newsletter adds a step. The shopper never wanted a platform. They wanted the reward.

What the shopper actually opens

One message. Straight in their pocket.

HYour brand
Hi Sofie, your cashback is on its way. Tap here for your next reward: hashting.link/Ho8u
Already tapped ;-)
98%

Open rate on SMS, RCS and WhatsApp

No download, no login, no loyalty card. Just a message they read in minutes.

HOW IT WORKS FOR YOUR SHOPPERS

From adad, POS, OOH, pack, shelf, social, DOOH, display, flyer, event, sampling, influencer to activation.

Get full transparency on your consumer journey, step by step. Every step of the journey is connected. Every touchpoint locked into a dashboard you control.

1

See the ad on social

B
Your brand
Sponsored
Social ad for a free product trial with cashback
Try it for free
2

Link lands in WhatsApp

HHashting
Hi Sofie, thanks for joining!
Here is how you get your money back:
1. Buy the pack at any store.
2. Upload your receipt here: hashting.link/Ho8u
On my way to the shop ;-)
3

Tap the landing page

hashting.link
Brand campaign landing page with cashback steps
Get your pack for free
Name
Mobile number
Send me the link
4

Upload the receipt

Send this form to get your money back
First name
Email
Where did you buy it?
Upload your receipt
No file chosenBrowse
Submit
5

Pick the follow up, here: share the gift

Your brandhashting.link
Cashback paid.
Now gift a friend.
Share your personal link and your friend gets a free scratchcard.
hashting.link/HiVD3Ew
Share the gift

Swipe to walk the 5 steps →

After the receipt, you pick the reward. Same flow, different pay off. You choose per campaign.

  • Cashback
  • Free sample
  • Digital coupon
  • Loyalty points
  • Refer a friend
  • Product review

THEN IT LOOPS BACK TO STEP 1. Every reward gives you a reason to talk again, every share brings a new shopper without spending on new media.

HOW IT WORKS FOR YOUR TEAM

See what worked. Fix what didn’t. Grow what did.

Same data, four decisions: which promo built the brand, which channel burns budget, which shop ran the mechanic, and which buyers are new. Pick your role.

Brand manager

Know which promo built the brand.

My campaign got reach. Did it get buyers?

  • Every ad, pack and shelf gets its own code
  • Verified buyers per touchpoint, by name
  • True Customer Acquisition Cost (CAC) per campaign
Marketing manager

Move budget while the campaign is live.

Which channel is quietly burning my budget?

  • Live dashboard from day one, no IT project
  • Landings, scans and receipts per channel
  • Kill the leak this week, not next quarter
Retail & trade manager

See which shop actually ran your promo.

I ship POS material. Who uses it?

  • Sell-out per shop, channel and country
  • Prove the mechanic hit the shelf
  • One number instead of twenty reports
Category manager

Grow penetration, not just rotation.

Am I buying new buyers or discounting loyal ones?

  • New buyer versus repeat buyer, split out
  • Basket and repeat behaviour per SKU
  • Data to defend your listing at the table
HOW IT WORKS FOR YOU

After the campaign: See your media ROI per touchpoint. In one live dashboard.

Who joins, where they buy and which touchpoint brought them in. Then you fix the step that leaks.

Campaign dashboard / live
Updating
326K
Landings
194K
Receipts uploaded
59%
Upload rate
€1.42
Cost per new buyer
Per touchpoint
Landings Uploads
Meta ad42%
WhatsApp74%
QR on pack75%
In-store POS62%
Influencer42%
Verified purchases / this week
MonSun
Latest receipts
  • S. PeetersDelhaizeQR on pack
  • M. DuboisCarrefourWhatsApp
  • L. JanssensColruytMeta ad
Funnel / ad to aisle
Drop-off per step
412K
Ad clicks
Entry
326K
Landings
-21%
241K
Registrations
-26%
194K
Receipts validated
-20%
63K
Referral or review
-68%
Your live dashboard: landings and uploads per touchpoint, buying behaviour per shopper
Compare your options

Who to measure the impact your promo? Connect. Convert. Continue.

Sell-out data tells you a case left the warehouse. Models guess who bought. Agencies pay the cashback and keep the file. Judge us on the questions that actually decide your next budget.

Which promo drove the purchase

Retailer sell-out
No
MARKETING ATTRIBUTION
Estimate
Cashback via agency
No
Hashting
Yes

Who bought it, by name

Retailer sell-out
No
MARKETING ATTRIBUTION
No
Cashback via agency
Sometimes
Hashting
Yes

Works at any retailer, big or independent

Retailer sell-out
No
MARKETING ATTRIBUTION
Yes
Cashback via agency
Yes
Hashting
Yes

You can reach that buyer again next campaign

Retailer sell-out
No
MARKETING ATTRIBUTION
No
Cashback via agency
Rarely
Hashting
Yes

The data stays yours afterwards

Retailer sell-out
No
MARKETING ATTRIBUTION
No
Cashback via agency
No
Hashting
Yes

Based on what we see in the market. Your setup may differ, so ask us to prove any line in a 20-minute walkthrough.

One platform that can trace every marketing euro you spend  to a real shopper in one seamless flow! 

Before

We think the ad worked.

With Hashting

From guessing attribution to knowing what drove the sale.

Every tap, scan or click tied to a real purchase. 

Before

Meta knows our buyers better than we do.

With Hashting

That first party data is yours! 

Own your first-party data. Names, preferences, verified buys, reviews, community, referrals, No app, just one tap!  And it's GDPR-compliant from the first tap! 

Before

We'll know what worked. In six weeks.

With Hashting

From looking back to steering now.

See what works today. Move budget, change the ad, fix the lost POS, ... , By connecting all the dots of the shopper journey from ad to aisle. You steer while the campaign is live, not when the expensive market share data comes in! 

Before

Every shop sends a different report.

With Hashting

From messy reports to one clear number.

Sell-out measurement and sell-through tracking per shop, channel and country. Offline sales attribution across fragmented retail on one screen.

For CPG & FMCG brands all over the world

An FMCG promotion platform and retail activation platform for shopper activation in supermarkets, pharmacies, pet shops, DIY chains and bars. Petcare loyalty programs, pharmacy digital couponing, baby care sampling programs and dealer incentive campaigns run side by side.

Full control from start to finish. For the first time, we could track the whole journey and make choices from it.
Marie, Milcobel
Marie, Milcobel
Multi-shop consumer journey, BE
Prove it, at scale

Ten years. Ten million taps. Zero apps.

Cashback software, a digital sampling platform, digital couponing, on-trade activation and channel incentives all run on one engine. Every journey runs in the browser over a QR code, a link, SMS, RCS or a WhatsApp marketing platform flow.

1.3 M
Verified consumer connections
10 years
Building the platform
#1
The promo power in their pocket

Talk to a campaign strategist.

I spent 30 years on your side of the table. Multi-billion redemption budgets, campaigns without real attribution, four data sources that never agreed.

So we built it differently. Most of our strategists used to be brand managers, and learnings from 60+ countries feed your next campaign.

No pitch deck. One 20-minute walkthrough with real data from your category, then a pilot in your own shops.

Karl (CEO, co-founder)

Karl, CEO and co-founder of Hashting
FAQ

Questions brands ask us first.

What is a consumer promotion platform?

It is one place to run your promotions. Cashback, digital sampling, coupons, contests, on-pack promotions and loyalty all run on the same engine, so every campaign is set up, checked and measured the same way.

How does receipt validation work?

A shopper sends a photo of the till receipt. Receipt scanning reads the shop, the date and your product, so you get proof of purchase before you pay out. Fraud detection blocks the same receipt twice.

What is promotion attribution?

It ties every euro of promo spend to a real, verified buy. That is shopper marketing attribution in plain terms: you see which shop, which channel and which campaign made the sale, and what your campaign ROI was.

Do shoppers need to download an app?

No. Every journey runs in the browser over a QR code, a link or an SMS. No app store, no IT project, no long build.

Do I own the consumer data?

Yes. You build first-party data for CPG brands and zero-party data promotions: names, choices and verified buys in your database, not in a media platform you rent. GDPR-compliant consumer data capture is built in.

Is this a closed-loop attribution platform?

Yes. It is a campaign attribution platform for offline sales attribution: every touchpoint links to a verified receipt, so you get marketing attribution for FMCG with ROI per touchpoint instead of estimates.

How does the cashback platform work?

Cashback software for brands: run a digital cashback campaign or an online rebate platform flow, verify the receipt, pay out in minutes. Cashback attribution shows which shop and channel made each sale.

Can I measure sell-out per store?

Yes. Sell-out measurement and sell-through tracking per outlet turn a retail activation platform into a trade activation platform: shopper activation and fragmented retail activation with proof per shop.

Can I run promotions over WhatsApp?

Yes. A WhatsApp marketing platform flow, WhatsApp cashback, RCS marketing and SMS all run in the browser. Conversational marketing platform journeys beat email on open rate, and SMS vs WhatsApp open rate is visible per campaign.

How do I measure product sampling ROI?

Digital product sampling on a digital sampling platform ties each trial to a named person, so you measure product sampling ROI and follow trial to repeat purchase, from baby care sampling program to beer sampling activation.

Does it cover on-trade and bars?

Yes. On-trade activation with bar on-trade data capture and free drink campaign measurement, per bar, without a field team on the road.

Can I reward partners instead of cutting price?

Yes. Indirect sales activation with a channel incentive platform: installer loyalty program, dealer reseller incentive platform and dynamic pricing for consumer electronics. Promotion without eroding shelf price, plus product registration loyalty and verified sell-through for electronics.

Which categories run on it?

An FMCG promotion platform for food and drink, plus petcare loyalty program, pharmacy digital couponing and baby care sampling program flows on the same engine.

The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.