Hashting: the missing link

Promotions ran. Sales went up. But no one could tell you which touchpoint drove which purchase or who the buyer was.

With Hashting you connect the dots without breaking a sweat! 

See a 3-minute walkthrough
The missing link from promotion to proof

Five ways brands lose the link.

Every brand that comes to us is losing the link in one of these five ways. Find yours.

01 I spend millions on marketing. I can't tell you what worked. → 02 Every cashback erodes my shelf price. Permanently. → 03 500K contacts in my CRM. Meta owns them all. → 04 I invest in 200 installers. No idea which ones push my brand. → 05 50K free beers. No idea how many reached a consumer. →

What changes when the link is found.

One platform. A direct, digital line between your brand and whoever matters in your journey. Consumer, pharmacist, installer, bartender. Via channels they already use. No app. No IT integration on their side.

"We think the campaign worked."
From guessing to knowing.

Every interaction tied to a verified action. A purchase, a placement, a recommendation. Not modelled. Confirmed.

"Meta knows more about our buyers than we do."
From their data to yours.

First-party data you control. Opt-ins, preferences, purchase behaviour. Your database, growing with every campaign.

"We'll know what worked. In six weeks."
From looking back to steering now.

See what's working today. Shift budget, change messaging, reward converters. While the campaign is still running.

"Every retailer sends a different report."
From scattered reports to one truth.

Cross-retailer, cross-channel, cross-country. One dashboard. One consumer identity. One number everyone trusts.

Found a missing link? Let's fix it.

7 structural elements that shift your campaigns (cashback, activation, digital sampling, and more) forever. See how they work for your brand.

Show me the 7 elements Talk to a strategist
The Hashting Platform

From touchpoint to first-party data.
In three layers.

Every campaign runs through the same engine. No IT integration. No app download. A verified link between your brand and the buyer.

REPEAT · COMPOUND · GROW
01
Connect
Touchpoint → Dashboard
Digital OOH
Pre-rolls
In-store / POS
TV
Social ads
On-pack QR
Single funnel dashboard
→ Every channel feeds one funnel.
click ↻
01 · Connect
Attribution that
graces any
business meeting.
Per-channel purchase attribution. Not modelled. Counted. Every euro traceable to a verified transaction.
Real-time funnel optimisation. Shift budget mid-campaign from underperforming channels to proven converters.
ROI per euro per touchpoint. The slide Finance has been asking for.
One QR. Any touchpoint.
On-pack, in-store, OOH, print. Every scan feeds the same funnel.
click ↻
02
Convert
Purchase → Connection
Customer pays at any retailer
Transaction
Receipt / ticket
Hashting sends instant message
SMSWhatsAppRCS
→ Direct connection: brand ↔ buyer.
click ↻
02 · Convert
Direct messaging
beats email. Period.
95% open rate on WhatsApp vs. 20% on email. Not a channel upgrade. A category shift.
No app download needed. Consumer receives a message, taps, done. Shelf price stays intact.
Hashting · WhatsApp
Hi! 🎉 Thanks for buying Nescafé Dolce Gusto. Tap here to claim your €50 cashback →
Done! That was easy 👍
Hashting · WhatsApp
Cashback approved ✅ Check your account within 48h. Want to hear about exclusive offers?
20%
Email open
95%
WhatsApp open
click ↻
03
Control
Verify → Own → Grow
Upload ticket + branded form
AI + human fraud check
Receipt intelligence
Purchase verified. Zero guesswork
First-party data collected
Who, where, when. Yours to keep and grow.
→ Verified purchases. Owned data. New consumers.
click ↻
03 · Control
Proof compounds.
Every campaign
makes the next
one smarter.
Compound intelligence. Each campaign adds verified purchase data, consumer profiles, and channel performance to your stack.
First-party data you own. GDPR-compliant. Not rented from Meta. Not dependent on cookies.
Campaign 1 → baseline data
↓
Campaign 2 → optimise channels
↓
Campaign 3 → negotiate better, allocate smarter, grow faster
click ↻

All this. Without breaking a sweat.

Connect
Convert
Control

No IT integration. No app download. Live in 14 days.
The missing link between your campaign and the cash register.

Next step

If your journey has missing links? Every day without them costs you proof, connection, and control.

Proof compounds. Every campaign builds the intelligence for the next one. The brands that close the gap first don’t just measure better — they negotiate better, allocate better, and grow faster.

5-min read

Learn

How Nescafé Dolce Gusto reached market leader position 5× faster than projected — and which missing link made the difference.

Read the case →
30 minutes

Evaluate

Bring your brief. We’ll tell you which missing link to close first — and give you a ballpark before the call ends.

See which link to close first
3 weeks

Experience

Run a single-campaign pilot. See verified results from your own journey. Live in 14 days.

Start a pilot
Before you decide

The questions you’re already thinking of!

“We already run promotions through our retail partners.”
+
Good. Hashting doesn’t replace that — it makes it visible. You keep your retail relationships. Hashting adds the layer that connects your media, in-store, and on-pack touchpoints to verified purchases at those same retailers. The difference: you’ll know which activation drove which sale, at which retailer, on which day. Your retail partners stay in the loop. You just stop guessing.
“Our retailers won’t like us going around them.”
+
You’re not going around them. You’re going through the consumer — which is a different path entirely. Hashting is retail-agnostic: the consumer buys at whatever retailer they prefer. No exclusive deals, no channel conflict. In fact, most retailers benefit because Hashting drives footfall and sell-through to their stores. Beko runs this across Belgium, the Netherlands, and Luxembourg simultaneously — with full retail support.
“We already have a CRM / CDP.”
+
A CRM stores contacts. Hashting creates connections. Your CRM has email addresses with 20% open rates. Hashting builds direct messaging relationships with 95% open rates — and ties them to verified purchase data. It feeds your CRM with richer, first-party data: who bought, where, when, and through which touchpoint. It doesn’t replace your stack. It fills the gap your stack can’t close.
“How does this compare to our existing measurement?”
+
Most measurement tools model attribution — they estimate which touchpoint probably drove which outcome. Hashting doesn’t model. It counts. Every consumer interaction is traced from the exact touchpoint to a verified purchase via receipt validation. That’s the difference between “our model suggests social drove 30% of sales” and “here are 4,200 verified purchases from social, at these 12 retailers, in these 3 weeks.” One is a slide. The other is proof.
“What does implementation look like?”
+
A 45-minute scoping session. A 30-minute operational kick-off. Live within 2 weeks. No IT integration required — Hashting runs as a stand-alone SaaS layer. You provide your brief, brand assets, and campaign rules. Hashting handles the consumer journey programming, messaging setup, QR/code creation, dashboard configuration, fraud rules, and consumer care. Continuous optimisation from day one.
“What does it cost?”
+
Platform license fee plus a cost-per-interaction model. You pay for verified connections, not impressions. No long-term contracts required — start with a single campaign pilot and scale from there. Most brands see positive ROI within the first campaign. The better question: what does it cost you right now to not know which half of your budget is working?

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