Hashting: the missing link
Promotions ran. Sales went up. But no one could tell you which touchpoint drove which purchase or who the buyer was.
From Nestlé to Pepsico to BSH, every brand described the same gap: no attribution, no first-party data, no connection between the campaign and the cash register.
With Hashting you connect the dots without breaking a sweat!
The Hashting Platform
From touchpoint to first-party data.
In three layers.
Every campaign runs through the same engine. No IT integration. No app download. A verified link between your brand and the buyer.
01
Connect
Touchpoint → Dashboard
Digital OOH
Pre-rolls
In-store / POS
TV
Social ads
On-pack QR
Single funnel dashboard
→ Every channel feeds one funnel.
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01 · Connect
Attribution that
graces any
business meeting.
graces any
business meeting.
Per-channel purchase attribution. Not modelled. Counted. Every euro traceable to a verified transaction.
Real-time funnel optimisation. Shift budget mid-campaign from underperforming channels to proven converters.
ROI per euro per touchpoint. The slide Finance has been asking for.
One QR. Any touchpoint.
On-pack, in-store, OOH, print. Every scan feeds the same funnel.
On-pack, in-store, OOH, print. Every scan feeds the same funnel.
click ↻
02
Convert
Purchase → Connection
Customer pays at any retailer
Transaction
Receipt / ticket
Hashting sends instant message
→ Direct connection: brand ↔ buyer.
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02 · Convert
Direct messaging
beats email. Period.
beats email. Period.
95% open rate on WhatsApp vs. 20% on email. Not a channel upgrade. A category shift.
No app download needed. Consumer receives a message, taps, done. Shelf price stays intact.
Hashting · WhatsApp
Hi! 🎉 Thanks for buying Nescafé Dolce Gusto. Tap here to claim your €50 cashback →Done! That was easy 👍
Hashting · WhatsApp
Cashback approved ✅ Check your account within 48h. Want to hear about exclusive offers?20%
Email open
95%
WhatsApp open
click ↻
03
Control
Verify → Own → Grow
Upload ticket + branded form
AI + human fraud check
Receipt intelligence
Purchase verified. Zero guesswork
First-party data collected
Who, where, when. Yours to keep and grow.
→ Verified purchases. Owned data. New consumers.
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03 · Control
Proof compounds.
Every campaign
makes the next
one smarter.
Every campaign
makes the next
one smarter.
Compound intelligence. Each campaign adds verified purchase data, consumer profiles, and channel performance to your stack.
First-party data you own. GDPR-compliant. Not rented from Meta. Not dependent on cookies.
Campaign 1 → baseline data
↓
Campaign 2 → optimise channels
↓
Campaign 3 → negotiate better, allocate smarter, grow faster
click ↻
All this. Without breaking a sweat.
No IT integration. No app download. Live in 14 days.
The missing link between your campaign and the cash register.
Connected Promo Platform
Five ways brands lose the link.
Every brand that comes to us is losing the link in one of these five ways. Find yours.
↓
01
I spend millions on marketing. I can't tell you what worked.
#ConnectedPromo by Hashting
"I spend between €200K and €2M on social, in-store, and influencers. Sales go up. But I can't tell which channel moved the needle."
Hashting fix: Touchpoint-to-purchase attribution. Every channel traceable to verified transactions, at every retailer, in real time. Not modelled. Verified.
Show me the receipts
02
Every cashback erodes my shelf price. Permanently.
#RetailRedirect by Hashting
"Retailers want deeper discounts. I need to boost sell-out without destroying my price point."
Hashting fix: Consumer cashback that feels like a reward, not a discount. Shelf price stays intact. Every euro traceable to a verified purchase.
Protect my margin
03
500K contacts in my CRM. Meta owns them all.
#EndlessEngagement by Hashting
"Meta owns the relationship. The retailer owns the purchase data. I can't even run a birthday promo at scale."
Hashting fix: A direct, owned connection with each consumer through messaging. Loyalty, referral, gamification, research — all on one backbone. First-party data you actually own.
Own my audience
04
I invest in 200 installers. No idea which ones push my brand.
#B2BActivation by Hashting
"I fund wholesalers, installers, and pharmacies. I can't see what happens after sell-in."
Hashting fix: Incentive and loyalty programmes for every intermediary. Verified activities. Auditable payouts. Real reporting. No custom IT.
Open the black box
05
500K free beers. No idea how many reached a consumer.
#LocalSpark by Hashting
"I budgeted €500K across 5,000 bars. How many actually reached a real consumer?"
Hashting fix: Every activation becomes a verified consumer interaction. Fraud-secured. Every euro traceable to a real consumer at a real outlet.
Stop the leakage
Found a missing link? Let's fix it.
One platform. Every touchpoint linked to a verified purchase.
Book a demoThe receipts
We promised proof. Here it is.
Nescafé Dolce Gusto
5×
Hit sales goals 5× faster than projected. Multi-retailer, multi-country. Through WhatsApp-based activation with real-time optimisation.
“Hashting’s results are fact-based and highly qualitative, offering credible numbers to marketeers to navigate their brands towards durable growth. As a true marketing partner, Hashting shows full involvement and dedication in the NDG brand and team.”
Beavertown Brewery
3.6× ROI
On-trade activation across fragmented outlets. Connected media spend to in-venue purchases for the first time.
“Visibility and control over the full marketing funnel. From media all the way down to purchase.” — Alex Green, Beavertown
Champion Petfoods (Acana & Orijen)
48%
Conversion from connection to verified purchase. On-pack cashback in specialty retail across Belgium and the Netherlands. 30%+ of participants were new buyers in a high-loyalty category.
“The on-pack campaign proved the mechanism works. Healthy ratio of scans, connections, and participation. The real value was learning which touchpoints convert and which don’t.”
Key learning: paid social drove traffic but not conversion. On-pack activation converted 3× better because consumers were already near the shelf. Proof that touchpoint selection matters as much as offer value.
Milcobel
A → Z
Full touchpoint-to-purchase attribution across Belgian retail. First time seeing the complete consumer journey from activation to verified purchase.
“Full control from A to Z. For the first time, we could see the complete journey.”
89%
Average campaign performance above target
95%
Open rate on WhatsApp activations
14 days
Average brief-to-live
15/15
Feature coverage vs. competitors
Next step
If your journey has missing links? Every day without them costs you proof, connection, and control.
Proof compounds. Every campaign builds the intelligence for the next one. The brands that close the gap first don’t just measure better — they negotiate better, allocate better, and grow faster.
5-min read
Learn
How Nescafé Dolce Gusto reached market leader position 5× faster than projected — and which missing link made the difference.
Read the case →30 minutes
Evaluate
Bring your brief. We’ll tell you which missing link to close first — and give you a ballpark before the call ends.
See which link to close first3 weeks
Experience
Run a single-campaign pilot. See verified results from your own journey. Live in 14 days.
Start a pilotBefore you decide
The questions you’re already thinking of!
“We already run promotions through our retail partners.”
+
Good. Hashting doesn’t replace that — it makes it visible. You keep your retail relationships. Hashting adds the layer that connects your media, in-store, and on-pack touchpoints to verified purchases at those same retailers. The difference: you’ll know which activation drove which sale, at which retailer, on which day. Your retail partners stay in the loop. You just stop guessing.
“Our retailers won’t like us going around them.”
+
You’re not going around them. You’re going through the consumer — which is a different path entirely. Hashting is retail-agnostic: the consumer buys at whatever retailer they prefer. No exclusive deals, no channel conflict. In fact, most retailers benefit because Hashting drives footfall and sell-through to their stores. Beko runs this across Belgium, the Netherlands, and Luxembourg simultaneously — with full retail support.
“We already have a CRM / CDP.”
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A CRM stores contacts. Hashting creates connections. Your CRM has email addresses with 20% open rates. Hashting builds direct messaging relationships with 95% open rates — and ties them to verified purchase data. It feeds your CRM with richer, first-party data: who bought, where, when, and through which touchpoint. It doesn’t replace your stack. It fills the gap your stack can’t close.
“How does this compare to our existing measurement?”
+
Most measurement tools model attribution — they estimate which touchpoint probably drove which outcome. Hashting doesn’t model. It counts. Every consumer interaction is traced from the exact touchpoint to a verified purchase via receipt validation. That’s the difference between “our model suggests social drove 30% of sales” and “here are 4,200 verified purchases from social, at these 12 retailers, in these 3 weeks.” One is a slide. The other is proof.
“What does implementation look like?”
+
A 45-minute scoping session. A 30-minute operational kick-off. Live within 2 weeks. No IT integration required — Hashting runs as a stand-alone SaaS layer. You provide your brief, brand assets, and campaign rules. Hashting handles the consumer journey programming, messaging setup, QR/code creation, dashboard configuration, fraud rules, and consumer care. Continuous optimisation from day one.
“What does it cost?”
+
Platform license fee plus a cost-per-interaction model. You pay for verified connections, not impressions. No long-term contracts required — start with a single campaign pilot and scale from there. Most brands see positive ROI within the first campaign. The better question: what does it cost you right now to not know which half of your budget is working?
You're in good company.
We help brands in FMCG, petcare, pharma, household devices, consumer electronics and many more..
