Hashting: the missing link
Last quarter you ran campaigns across retail chains, specialty stores, bars, and online. Sales went up. But when Finance asked which campaign, which retailer, which day drove the lift? Silence.
It’s not that the data doesn’t exist. It’s that nobody’s connecting the dots. Between the moment someone sees your promotion and the moment they buy, there’s no link. No verification. No connection.
That’s the missing link. Global A-brands: from Nestlé to Beavertown, from Pepsico to Beko, all described the same gap: they had spend, but no sight.
Promotions ran, budgets were consumed, and nobody could trace a single penny from touchpoint to verified purchase. Hashting didn’t give them a dashboard. It gave them the connection.
Three gaps. Every brand has at least one.
Touchpoint → Purchase
You run promotions. Sales go up. But which touchpoint drove which purchase? You have reach. You don’t have proof.
Brand → Consumer
500,000 names in your CRM. But Meta owns the relationship. The retailer owns the data. You have contacts. You don’t have connection.
Investment → Outcome
Wholesalers, installers, 5,000 bars. You fund the chain but can’t see inside it. You have spend. You don’t have control.
From promotion to proof. In one platform.
One platform that builds a direct, verified connection between your brand and the person who buys, through direct messaging, at any point of sale, at every level of the journey.
- ❌ You can’t connect a touchpoint to a verified purchase across retailers
- ❌ You can’t prove which price promotion drove volume without eroding shelf price
- ❌ You have 500K consumer contacts but no direct, owned relationship
- ❌ You fund wholesalers and installers but can’t see sell-through
- ❌ You budget for 5,000 outlets but can’t track which euros reach real consumers
Five jobs. One missing link.
Every brand that comes to us is trying to get one of these five things done. Find yours — and see exactly where the link breaks.
“I spend €200K on media, in-store, and influencers. Sales go up. But I can’t tell Finance which channel actually moved product.”
You have views, clicks, impressions. You don’t have purchases. The campaign worked — probably. But you can’t prove which channel, which retailer, which day. Finance asks what you got for that €200K. You have estimates. They want receipts.
“Retailers want deeper discounts. I need to boost sell-out without permanently destroying my price point — and I need to prove it worked.”
Your promotional calendar is full. Retailers pressure for discounts. But the ROI conversation with Finance is always the same: estimates, models, gut feel. Meanwhile your shelf price is eroding and every price drop is a negotiation you can’t roll back.
“I have 500,000 consumers in my CRM. Meta owns the relationship. The retailer owns the purchase data. I can’t even run a birthday promo at scale.”
Your “direct line” is a disappearing cookie or an email with 20% open rates. You have contacts, not connections. You can’t activate, nurture, or re-engage at scale because you don’t own the link. Every loyalty programme, every referral mechanic, every research survey depends on a connection that someone else controls.
“I fund wholesalers, installers, and pharmacies. My product goes through 3 layers before it reaches the end buyer. I can’t see what happens after sell-in.”
You invest in trade incentives, sell-through bonuses, visibility programmes. But you can’t verify who acted, who didn’t, and what reached the market. Sell-in looks fine. Sell-through is a black box. Your sales reps spend half their time on admin instead of relationships.
“I budgeted €50K for free products across 5,000 bars. How many actually reached a real consumer?”
Fragmented retail has no till data, no loyalty systems, no tracking. You activate thousands of outlets — happy hours, tastings, free samples — but you don’t know which euros reach a consumer and which disappear behind the counter. Every outlet is a trust exercise without a receipt.
When this is not for you
If you’re looking for a coupon clearing house that processes paper vouchers — that’s a different service.
If you need a consumer app with a download-first model — that’s a different approach.
If you only operate within a single retail chain and they give you full data access. You may not need the missing link.
No hard feelings. Clarity beats conversion.
The dashboard you can't wait to share with your team!
Know who bought what, where, when — and which touchpoint drove it.
Track your funnel real-time!
Talk to a campaign strategist.
See how brands like yours closed the gap. Pick a case, and we'll walk you through the mechanics, the numbers, and the timeline.
You're in good company.
We help brands in FMCG, petcare, pharma, household devices, consumer electronics and many more..
We promised proof. Here it is.
— Alex Green, Beavertown
Talk to a campaign strategist.
Discuss where the ROI opportunity lies in your promotional campaigns.
If your journey has missing links? Every day without them costs you proof, connection, and control.
Proof compounds. Every campaign builds the intelligence for the next one. The brands that close the gap first don’t just measure better — they negotiate better, allocate better, and grow faster.
Learn
How Nescafé Dolce Gusto reached market leader position 5× faster than projected — and which missing link made the difference.
Read the case →Evaluate
Bring your brief. We’ll tell you which missing link to close first — and give you a ballpark before the call ends.
See which link to close firstExperience
Run a single-campaign pilot. See verified results from your own journey. Live in 14 days.
Start a pilot