Challenge
- Nestlé CPW (KitKat, Lion) spent well across supermarkets and discounters, but the till kept the names. Sell-in reports arrived weeks late and never said who bought.
Solution
- Cashback offer on the hero pack, claimed in the browser over a QR code.
- Receipt scanning checks shop, date and pack before a cent goes out.
- Every verified buyer lands in the Nestlé CPW (KitKat, Lion) first-party database.
The challenge
Nestlé CPW (KitKat, Lion) spent well across supermarkets and discounters, but the till kept the names. Sell-in reports arrived weeks late and never said who bought.
The result
A named buyer list, sell-out per shop, and a second fmcg campaign that starts with people instead of reach.
The result
A named buyer list, sell-out per shop, and a second fmcg campaign that starts with people instead of reach.
