Nestlé CPW (KitKat, Lion)
NESTLÉ CPW (KITKAT, LION) TURNS EVERY RECEIPT INTO A NAMED BUYER.
Cashback on fmcg packs across supermarkets and discounters. Each claim carries a verified receipt, so the buyer has a name.
1Platform, all mechanics
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Nestlé CPW (KitKat, Lion) spent well across supermarkets and discounters, but the till kept the names. Sell-in reports arrived weeks late and never said who bought.
The mechanic: cashback and receipt validation doing the work
- Cashback offer on the hero pack, claimed in the browser over a QR code.
- Receipt scanning checks shop, date and pack before a cent goes out.
- Every verified buyer lands in the Nestlé CPW (KitKat, Lion) first-party database.
The payback: real buys, named buyers, measured ROI
A named buyer list, sell-out per shop, and a second fmcg campaign that starts with people instead of reach.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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