BRU
2x
Twice a year, every BRU fan walks back into a store. On their birthday, they get a message: pick a 6-pack at half price, or a free bottle back in cash. Running since 2019. Growing every year.
BRU, BE (since 2019)
#Loyalty by Hashting
Loyalty without the loyalty project. No app. No development. Live tomorrow.
A loyalty programme that starts with a text message. Any store, any country, zero IT. Shoppers send a receipt, unlock the next level, and stay yours. You own the data, not the retailer.
Trusted by
5-25x
Cheaper to keep a shopper than win one
+95%
Profit upside from a 5% retention lift
2.5x
More spend from a brand advocate
The problem
You sell to millions. You know almost none of them.
You sell to millions. You know almost none of them. Private label wins on price. AI puts a rival brand one prompt away. Coupons buy volume, never affection. So the answer becomes a loyalty project. An app nobody downloads. Six to twelve months of build. IT tickets, legal review, one retailer locked in. And when it finally goes live, the retailer still keeps the shopper. You get a report. They get the relationship. Loyalty is how a brand takes that relationship back, outside of retail. Keeping a shopper costs 5 to 25 times less than winning a new one.
The fix
It is just texting. Receipt in. Level up.
It is just texting. WhatsApp or SMS, so nothing to download and nobody drops off at the door. The shopper sends a photo of the receipt, we read it, match product and date, and log the step. Levels can span your whole portfolio, so purchases add up instead of restarting. Consent, profiles and purchase history belong to your brand.
How it worksScanChatBuyCashbackContinue
Connect. Convert. Continue.
Scan to start
On-pack QR
HHashting
Hi! Welcome ;-)
Tap hashting.link/cashback to get paid.
Tap hashting.link/cashback to get paid.
Let's go!
hashting.link
Your cashback
€5
Buy your sun protection. Snap the receipt. Get paid.
Upload receipt
Receipt
PHARMACY
Sun SPF50 ..... 21,99
After Sun ..... 15,49
Lip SPF30 ...... 6,50
TOTAL ......... 43,98
✓
+ €5,00 paid
Inbox
Your Brand
Hi again ;-) a little thank-you
For you
Your next pack, on us.
Because you bought last week, here is a free one.
NEW
Free product
Value €4,50
Claim it
- 01
Start anywhere
On-pack QR, social, CRM mailing or point of sale. One tap opens a conversation. No app, no login.
- 02
Save the message
Every shopper gets one unique link in WhatsApp or SMS. That thread is the programme. Open rates around 95%.
- 03
Purchase verified
They send a photo of the receipt. We read it, match product and date, check for duplicates, and log the step. Any store, any country.
- 04
Level unlocked
Reward sent, next link delivered. Levels can run across several brands in your portfolio, so spend adds up.
- 05
You own the relationship
Consent, profiles and purchase history sit with your brand, first party and GDPR compliant. Next campaign starts warm.
See it work
The numbers real brands hit after they switched.
Purina ONE
6x
Most pet food brands get 5 out of 100 owners to switch. Purina got 30. Pet owners joined a 3-week challenge in a chat thread. Week one, money back. Every day, a friendly message. Week three, half off the wet food. Every buyer proven, every owner in the CRM.
“Loyalty on autopilot. Every wave feeds the next.”
Purina ONE 21 Day Challenge, BE/NL
Doritos
€2.47
One weekend at PLUS. Shoppers bought a bag, got their money back, and joined the brand. Most had never tried Doritos. Almost all said they would buy again. The chips paid for themselves. The fans came free.
PepsiCo Doritos + PLUS, NL (2025)
“
The missing link between your campaign and the checkout. No tech setup. No app to download.
Hashting
Connect · Convert · Continue
Before you decide
The questions your team actually asks.
Do shoppers need a loyalty card or app?+
No. Everything runs in WhatsApp or SMS, the apps they already use every day. Nothing to download, nothing to log in to, so nobody drops off at the door.
How do you verify a purchase without retailer POS data?+
The shopper sends a photo of the receipt in the thread. We read it, match the product and the date, and log the step automatically. It works in any store, in any country you sell in.
Can this run next to the retailer's own loyalty programme?+
Yes. It sits outside retail entirely, so it never competes with a retailer card. It simply adds a direct line between your brand and the shopper.
What stops people gaming the levels?+
Each shopper gets a unique link, and every receipt is checked for duplicates, dates and product matches before a step is counted.
Can levels cross brands in my portfolio?+
They can. One programme can span several brands, so a shopper's purchases add up across your whole range instead of restarting each time.
Who owns the consumer data?+
You do. Consent, profiles and purchase history belong to your brand, collected first party and fully GDPR compliant.
