Hashting Loyalty

Turn one purchase into the next one.

Build a direct, ongoing reward journey with shoppers. Across retailers, without asking them to download another app.

Shoppers submit receipts through WhatsApp or SMS, earn credits and move closer to a reward with every verified purchase. Your brand gains the relationship, first-party data and a stronger reason for shoppers to return.

One category · One market · Live in weeks
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Your brand

WhatsApp · online

Today

Welcome to the program!

Upload your receipt and collect points. We confirm them within 5 working days.

hashting.link/UPLOAD

16:06 ✓✓

+1 stamp confirmed. You're at 8 of 10. Almost there!
Your card
✓
✓
✓
✓
✓
✓
✓
✓

5 IPM Awards

2x Gold · 2x Silver · 1x Bronze

3 years in a row (2024-2026)

ISO 27001:2022

Certified since 2024

Annual pen tests · GDPR compliant

Nestlé Certified

Global IT vendor

9+ markets · Security & data approved

10,000+ Campaigns

50+ countries

Nielsen-confirmed sales uplift

50+
brands
15
countries
250,000+
consumers
30,000+
venues

Experience across campaigns for brands including Coca-Cola, Heineken, Unilever, Danone, Nestlé, PepsiCo, Diageo, Mondelez, Miele and Bosch-Siemens.

The gap after the promotion

The cashback gets claimed. The shopper disappears.

A promotion can generate immediate volume. Once the reward is paid, the relationship often ends. The shopper returns to the store anonymously, the retailer keeps the customer data and your brand pays again to reach the same person.

Your acquisition budget created a transaction. It could have started a customer journey.

✦Every disconnected promotion leaves value behind
  • ✕The relationship ends at payout.
  • ✕First-party shopper data remains limited.
  • ✕The next purchase receives no support.
  • ✕The same shopper must be acquired again.
  • ✕Campaign results stay disconnected from long-term customer value.

Hashting turns the first verified purchase into the starting point for the next one.

The objection we hear most

"Brands grow through new buyers. Not loyalty."

Anonymous Name· 5:22 PM

Hey Karl, I'd love to connect, but I don't believe in loyalty programs. Brands grow by attracting more buyers, not by getting existing buyers to buy more.

A real LinkedIn message. Translated from Dutch, sender anonymised.

Meme: a marketer proudly holds a book on growth, then watches the new buyers he paid for walk out the exit
With love for How Brands Grow. We just read one chapter further ;-)
Karl De Beul
Karl De Beul
Founder & Managing Director, Hashting. Ex-Unilever.

He's right. And that's exactly the point. Growth comes from reaching more buyers, most of them light buyers who buy you once or twice a year.

But look at what most promotions do with those new buyers: they pay them once, then lose them. No name, no consent, no second touch. Next quarter you pay again to find the same person.

We don't build a loyalty club for your heaviest fans. We make sure every new buyer you pay to acquire stays reachable, and gets one clear reason to buy again.

Penetration wins. Losing the buyers you already paid for doesn't.

Cashback into continuity

Every purchase moves the shopper closer to a reward worth returning for.

Shoppers collect credits across multiple purchases. Their progress remains visible. Each verified receipt creates a clear reason to choose your brand again.

Repeat-purchase
cycle
Buy
Earn
Get closer
Buy again
Redeem
Continue

Acquisition spend keeps working

The first activation starts an ongoing journey rather than ending with a single payout.

Shoppers have a reason to return

Credits in progress create forward momentum toward a chosen reward.

Every purchase produces insight

Verified receipts connect purchase behaviour, shopper profiles and marketing consent.

Your brand owns the relationship

The program builds a first-party audience your team can activate again.

The shopper experience

Buy. Snap. Get rewarded. Repeat.

A shopper joins through a QR code on pack, at the shelf, in-store or in a social post. From there, the journey happens through a familiar text conversation.

01

Buy anywhere

The shopper buys the participating product from an eligible store. One retail partner or many.

02

Send the receipt

A personal link through WhatsApp or SMS. Upload a receipt photo. No download. No new account. No forgotten password.

03

Earn credits

Hashting verifies the purchase and adds credits. The shopper sees the reward and the credits still needed.

04

Unlock the reward

Once the target is reached, the reward is confirmed and fulfilled. The next journey starts immediately.

What the shopper sees
#

Your brand

online

Today

Welcome to the program!

Upload your receipt and collect points. We confirm them within 5 working days.

hashting.link/UPLOAD

16:06 ✓✓

+100 points confirmed. 150 to your next reward!
1. The welcome message in WhatsApp

Your overview

850 points

150 points to your next reward

Garden shears

100 points

Claim

Face shield

250 points

Claim

Soil improver

400 points

Claim

Hedge trimmer

1750 points

Locked

Fertiliser 25kg

2000 points

Locked
2. Their personal overview page with points and rewards
A loyalty engine built around real purchases

Your rewards follow the shopper across retail.

Verified receipts connect purchases to individual shopper journeys. The flexibility of a custom loyalty program, without a long development project or a retailer-owned customer relationship.

TRADITIONAL LOYALTY
Hashting Loyalty
Ends when the reward is paid
Starts the next purchase journey
Measures one activation
Connects purchases over time
Limited view of the shopper
Builds declared first-party profiles
Generic cashback or discount
Products, merchandise and exclusive rewards
Shopper disappears after payout
Shopper remains reachable with consent
Separate campaign investment
A reusable loyalty engine
No one-size-fits-all program

Your brand. Your mechanic.

We configure four commercial levers with your team during a focused working session.

01

Credit logic

Reward by euro spent, product, unit, pack or case. Sized around your purchase frequency, margin and objective.

02

Retail scope

One retail partner, or eligible receipts from every participating store.

03

Reward catalogue

Free products, branded merchandise, exclusive experiences, partner rewards or cashback.

04

Entry points

On-pack QR codesShelf talkersPoint-of-sale materialSocial campaignsInfluencersEmail and CRMCustomer careBrand websites

The shopper sees your brand throughout the journey.

From campaign cost to customer asset

Make the first acquisition work harder.

3.3x

Up to 3.3x longer purchase journey.

Extend the customer journey

Programs can extend the purchase journey by up to 3.3x compared with a promotion that ends at payout.

Increase repeat-purchase opportunities

Each verified receipt moves the shopper closer to a visible reward.

Build usable first-party data

Consented shopper profiles, connected to verified purchase behaviour.

See what is really in the basket

Products, purchase frequency, store activity and competing products bought alongside yours.

Beyond the consumer

Give stores a reason to recommend your brand.

The same verified receipts can power a separate incentive journey for retailers, installers or HORECA partners. In one UK campaign, about two-thirds of entries came from a loyalty card handed over by the shopkeeper.

✦Trade incentive flow
✓
Photo of POS
Store registration
✓
Store live
102 shops in weeks
✓
Receipt matched
Shopper to store
✓
Store rewarded
Tiered vouchers + draw

One engine for both sides of the purchase: consumer loyalty and channel activation.

Easy for your sales team to sell

Your account managers explain it. You don't have to.

A new digital campaign only works if your sales team can explain it to every partner. So we package it for the people who sell it in.

"If they don't understand the step-by-step, they come back with a lot of questions."Trade marketing manager, drinks brand

Partner case

Three to five reasons to join, expected value and cost. On one page.

Sales checklist

What to agree, what info to collect, POS needs and every deadline.

6 journey screens

Numbered, from first sight on social or POS to the reward.

1-minute walkthrough

A short video your team can show in any meeting.

Quick FAQ

Is it an app? Do people download anything? How do they find it?

And no: it's NOT an app. Shoppers scan, send a photo of the receipt and get rewarded.

Case study · UK pet food brand · 2025

75% of started loyalty cards were completed.

A buy-ten-get-one mechanic across independent stores. Shoppers joined and sent their receipts by text. No app download required.

102
Independent stores activated within weeks
5,014
Receipts submitted by shoppers
75%
Of started loyalty cards completed
97.5%
Of the redemption budget claimed
✦Campaign dashboard
97.5%
budget claimed
Receipts coming inLive · 5,014 total
Corner shop, LeedsDry food 2kgStamp 7/10
Pet store, BristolWet food x12Stamp 10/10 · Reward
Farm shop, YorkTreats x3Stamp 3/10
Pet store, LeedsDry food 2kgStamp 9/10

The receipts produced more than redemptions.

510
Marketing opt-ins ready for activation
1,122
Declared shopper profiles
26,674
Products identified on receipts, competitors included

A physical stamp card records a stamp. A verified-purchase journey builds a customer dataset.

Verified-purchase experience since 2015

Ten years of connecting purchases to people.

50+
Brands
15
Countries
250,000+
Consumers
30,000+
Venues

The loyalty engine uses the same proven capability, applied to retention and repeat purchase.

Sean Power, loyalty expert at HashtingAvailable now
Meet your loyalty expert

Sean Power

Loyalty expert, Hashting

"A reward should bring the shopper back. Not just pay them once."
  • ✓Design the reward journey
  • ✓Pick the right mechanic
  • ✓Scope a pilot that pays back
Scope a loyalty pilot with Sean
Why teams choose Hashting

Every other option costs you the shopper.

You already have three ways to drive repeat purchase. Each one gives you something and takes something back.

Another promotion

You get

Quick sales spike.

You lose

The shopper. They cash out and disappear, so you pay again next time.

Your own app

You get

Full control.

You lose

Months of building. And shoppers who won't download it.

The retailer's card

You get

Instant reach.

You lose

The data. The retailer owns the shopper, not you.

Hashting

You keep all of it

  • Live in weeks, like a promotion
  • Your brand, your reward
  • Works in every store
  • Verified purchase data, yours
  • A direct line to every buyer
  • NOT an app. Nothing to download
Questions brands ask before starting

The honest answers.

Will shoppers participate without an app?+

Yes. The journey runs through WhatsApp or SMS. In the UK pet food campaign, 75% of started loyalty cards were completed and 97.5% of the redemption budget was claimed.

How long does implementation take?+

A focused pilot can go live within weeks. The engine already exists, so your team configures the program rather than starting a custom software build.

Can the program work with our retail partners?+

Yes. Run it retail-exclusive or accept receipts across multiple eligible stores. A separate trade layer can reward stores, installers or HORECA partners for verified sales.

Who owns the shopper data?+

Your brand receives the agreed first-party data, including consented marketing opt-ins, declared profiles and verified purchase information. Exact fields and activation rights are defined during setup.

Can the rewards fit our margin?+

Yes. We configure the credit logic, thresholds and reward catalogue around your category economics and commercial goals.

Does this require integration with our existing systems?+

A pilot runs on the Hashting platform without a long integration project. Any data exchange or CRM connection is scoped separately.

Forecastable from the start

One platform fee. Credits that scale with participation.

Platform
£1,500/month

Access to the Hashting loyalty engine.

One loyalty step1 credit
Reward fulfilment3 credits
BundlePricePer credit
5,000 credits£7,500£1.50
10,000 credits£13,500£1.35
20,000 credits£25,000£1.25

Larger bundles reduce the cost per interaction as the program grows.

A concrete first step

Start with one category and one market.

You don't need to replace your entire loyalty strategy. Start with one question: how many of last year's promotional buyers can your brand still identify and reach today?

The commercial goal
The target shopper
Eligible products and stores
The credit mechanic
The reward structure
Entry points
Data capture
Success metrics
Indicative costs and timing
Sean Power

Sean Power & team

Your loyalty experts

See your loyalty pilot before you commit.

  1. 1Answer a few quick questions2 min
  2. 2Talk it through with Sean30 min
  3. 3Get your pilot plan, costs included1 week

Free. No commitment.

Cashback into continuity

How many of last year's buyers can you still reach?

Turn your next promotion into the beginning of a measurable customer journey.

One category · One market · Live in weeks
Scope a loyalty pilot
The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.