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FREE SAMPLES without breaking the bank
ZYLA-case: 100% cashback. Zero wasted budget. That’s what happens when you start with the end in mind!
How Thomy made the most of their 75th birthday.
Thomy: Case Study  ·  Campaign Architecture · FMCG · Sauce & Condiment Brands
Drive-to-Store with Voucher / Coffee brand Current: Drive-to-store with Voucher New excerpt: Impressions weren't enough. The voucher got them in the door.
Drive-to-store with Voucher
TILE 4 — In-Store Contest / Energy drink 97% store participation. When the mechanic is right, they all show up.
In-store contest with cashback/Energy drink
TILE 5 — In-Store Win Mechanic / Beer / 15 countries 15 countries. One promotion. Full control. That's what smart looks like. How can we leverage football league partnerships for direct sales!
In-store promotion with win mechanic
Digital Sampling + Cashback / Soft drink Let them try it. Watch 72% come back and buy it.
Digital sampling with cashback/soft drink

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