An old brand with a new hook
Instead of another price cut, the brand built a birthday moment: buy a pack, scan the receipt, play for a prize. The pack became the entry ticket.
Promo mechanics that carry data
Scan and win, cashback and a coupon for the next purchase ran side by side. Each mechanic pushed the buyer one step further and left a receipt behind.
What the brand kept
After the campaign the team had a named audience of sauce buyers, per store and per basket. The next campaign started warm instead of from zero.
Take this with you
- A hook beats a discount, even for a legacy brand.
- Stack mechanics so one purchase leads to the next.
- The real prize is the buyer list you keep afterwards.
