A discount lowers the price. Cashback lowers the risk.
Cut the shelf price and you train shoppers to wait for the next cut. With cashback the shopper pays full price, tries your product at home and gets the money back after we validate the receipt. Same push to try, no price erosion, no permanent damage to your margin. That is why cashback works so well on launches, on rotation pushes and on winning back lapsed buyers.
The refund is not the point. The receipt is.
Every claim carries the proof: what was bought, where, when, in which basket, by whom, with consent. One promotion turns anonymous sell-out into a named consumer database you own. Not rented from Meta, not estimated by a panel, not delivered six weeks late by retail data. Yours, from the first claim on.
Your brand, your platform, one tap for the shopper
The claim page runs fully in your branding, on your own domain feel, live in weeks instead of quarters. Scan the code, upload the receipt, get paid. That is the whole shopper job. Behind it we handle validation, fraud checks, payouts and reporting, so your team never touches a spreadsheet of kassabonnen again.
Fraud is where cashback budgets quietly die
No cap, no identity check and no receipt validation means bots, double claims and coupon farms eat your budget before real buyers show up. Receipt intelligence reads the receipt, matches the SKU, catches the reuse and rejects the fake. Clean claims in, clean data out, and a cost per buyer you can defend in front of finance.
Cashback plays best in a stack
On-pack code to drive the claim. Sampling to create the first trial, cashback to turn that trial into a paid purchase you can see. A coupon straight after the refund to buy the second one. A rating or referral step to keep the shopper in the loop. One mechanic makes a sale, a stack makes a buyer you can talk to again for free.
How to set one up without wasting a euro
Start from the proof you want, then pick the mechanic. One SKU, one clear promise, one short window. Cap the claims and validate every receipt. Ask for the minimum data plus consent. Make the terms readable in one screen. Then measure trial to repeat, not signups, and connect the spend to the receipts so you know your true Customer Acquisition Cost (CAC) per channel.
What you keep when the campaign ends
A discount ends with an invoice. Cashback ends with a list: buyers by name, store by store, basket by basket, plus the mechanic that produced them. The next campaign starts warm. That is the difference between promo spend and an investment in your own data.
- Cashback drives trial without teaching shoppers to wait for a discount.
- The receipt, not the refund, is what makes it pay back.
- Validate every claim or your budget feeds bots instead of buyers.
- Stack cashback with sampling, coupons and referrals to build a buyer list you own.
- Measure trial to repeat and true CAC, not clicks and signups.
