The mistakes
No cap on claims. No identity check. No follow-up after the sample. No link between sample and first purchase. A landing page that takes three screens. A prize nobody wants. And no plan for the data afterwards.
The fix
Cap and validate every claim, ask for the minimum data, and send a cashback or coupon straight after the sample so the trial turns into a purchase you can see.
Measure trial to repeat
Digital sampling is only worth it when you can follow the sample to a receipt. If you cannot, you gave away product and learned nothing.
Take this with you
- Validate claims or your sample budget feeds bots.
- Always pair a sample with a next-purchase incentive.
- Track sample to receipt, not sample to signup.
