The gap nobody measures
Ads report clicks. Retail reports sell-out. Between the two sits a black hole where budget disappears without a name attached.
Closed-loop attribution in practice
Tie the click to a landing page, the landing page to a receipt and the receipt to a person. Now every euro has a destination you can check.
Keep or kill
With proof per mechanic you stop arguing about taste. You keep what produced buyers and kill what produced traffic only.
Take this with you
- Clicks are not buyers. Receipts are.
- Closed-loop attribution makes budget decisions boring, in a good way.
- Kill one weak mechanic and the average cost per buyer drops fast.
