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Case study

ZYLA gave 100% cashback and wasted zero euros.

Women's Day campaign for ZYLA. The plan, the play and the numbers. A clear example of what happens when the play starts from the result you want to prove.

7 min read

The plan started at the end

ZYLA picked the result first: a list of real buyers with proof of purchase. Then the mechanic followed. A 100% cashback on one pack, live for one week around Women's Day, claimed with a photo of the receipt.

Why full cashback still pays back

A free pack sounds expensive until you count what you get: a validated receipt, the store, the date, the basket and a consumer who opted in. That is first-party consumer data you own, not rented from a platform.

The numbers

Every claim was checked by receipt validation, so fraud and double claims never made it through. Budget went to real buyers only. Nothing leaked to bots, coupon farms or people who never bought.

Take this with you
  • Start from the proof you want, then choose the mechanic.
  • Receipt validation turns cashback spend into clean data.
  • One week, one pack, one clear promise beats a broad discount.
Your turn

Want this play on your brand? Let's map it in 30 minutes.

The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.