Chasing is expensive
Retargeting the same person eight times is not a strategy, it is a tax. And with cookies gone the targeting gets worse while the price stays high.
Pull works better
Put an offer on the pack that people want, and they come to you and hand over their details themselves. Consent given freely beats data scraped quietly.
Privacy is the tailwind
Rules that limit third-party tracking make owned, consented data more valuable. Brands that started collecting it early are already ahead.
Take this with you
- Make the offer worth the opt-in.
- Consented data survives every privacy update.
- Fewer, better touchpoints beat endless retargeting.
