Playbook
PET CARE: THE PLAYS THAT WORK.
Trial, reviews and loyalty in pet shops, vet clinics and online. Sampling, cashback and a 21-day switch challenge, proven one real bowl at a time.
Proof from this playbook
Cases that already ran the plays.
Purina ONE 21 Day Challenge
6x the category switch rate. One verified bowl at a time.
6xVs category switch rate
Read case →Purina ONE Dog
20x more reviews, at 4x lower cost.
20xMore reviews
Read case →Purina Felix Snacks
34% of offer requests turned into a real in-store purchase.
34%Request to purchase
Read case →Purina BETA
Buy 5, get 1 free. 83% finished the card.
83%Finished the card
Read case →Royal Canin (Mars)
Royal Canin (Mars) keeps talking to buyers after the promo ends.
1Platform, all mechanics
Read case →Nestlé Purina
Nestlé Purina turns every receipt into a named buyer.
1Platform, all mechanics
Read case →Affinity Petcare
Affinity Petcare sees sell-out per shop, not per country.
1Platform, all mechanics
Read case →Friskies
Friskies rewards the buyer, not the whole market.
1Platform, all mechanics
Read case →