Hashting
← All customer stories
Customer story · Purina ONE 21 Day Challenge

6x the category switch rate. One verified bowl at a time.

Purina ONE 21 Day Challenge customer story

Challenge

  • Most pet food brands get 5 out of 100 owners to switch. The switch never gets proven and the owner never gets captured.

Solution

  • 21-day WhatsApp challenge with daily nudges.
  • Cashback on the first bag, discount on the follow-up wet food.
  • Every buyer verified and captured into the CRM for the next wave.

The challenge

Most pet food brands get 5 out of 100 owners to switch. The switch never gets proven and the owner never gets captured.

The result

30 out of 100 owners switched. Lowest cost per acquired buyer. Loyalty on autopilot, every wave feeding the next.

The result

30 out of 100 owners switched. Lowest cost per acquired buyer. Loyalty on autopilot, every wave feeding the next.

Read more customer stories

Purina ONE Dog
Purina ONE Dog

20x more reviews, at 4x lower cost.

Purina Felix Snacks
Purina Felix Snacks

34% of offer requests turned into a real in-store purchase.

Ready to see Hashting in action?

Ask for a demo
The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.

Ask for a demo