Purina ONE 21 Day Challenge
6X THE CATEGORY SWITCH RATE. ONE VERIFIED BOWL AT A TIME.
Pet owners joined a 3-week challenge. Week one: money back. Every day: a friendly message. Week three: half off the wet food.
6xVs category switch rate
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Most pet food brands get 5 out of 100 owners to switch. The switch never gets proven and the owner never gets captured.
The mechanic: cashback and receipt validation doing the work
- 21-day WhatsApp challenge with daily nudges.
- Cashback on the first bag, discount on the follow-up wet food.
- Every buyer verified and captured into the CRM for the next wave.
The payback: real buys, named buyers, measured ROI
30 out of 100 owners switched. Lowest cost per acquired buyer. Loyalty on autopilot, every wave feeding the next.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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