Purina Felix Snacks
34% OF OFFER REQUESTS TURNED INTO A REAL IN-STORE PURCHASE.
Digital sampling for Felix treats. Free packs claimed online, bought in store, proven by receipt.
34%Request to purchase
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Felix wanted to know which digital touchpoints actually drove people into a shop, not just clicks.
The mechanic: cashback and receipt validation doing the work
- Any ad or QR code led to a free-pack offer in chat.
- Owners bought in their own store and uploaded the receipt.
- Referrals ran on from the same message, no extra media spend.
The payback: real buys, named buyers, measured ROI
34% of offer requests turned into a proven purchase and 55% opted in to the Purina CRM. Organic referrals came free on top.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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