Challenge
- Felix wanted to know which digital touchpoints actually drove people into a shop, not just clicks.
Solution
- Any ad or QR code led to a free-pack offer in chat.
- Owners bought in their own store and uploaded the receipt.
- Referrals ran on from the same message, no extra media spend.
The challenge
Felix wanted to know which digital touchpoints actually drove people into a shop, not just clicks.
The result
34% of offer requests turned into a proven purchase and 55% opted in to the Purina CRM. Organic referrals came free on top.
The result
34% of offer requests turned into a proven purchase and 55% opted in to the Purina CRM. Organic referrals came free on top.
