Challenge
- Distributor totals told Affinity Petcare how much left the warehouse. Nothing told them which of the vets, pet shops and online actually sold it.
Solution
- One coupon link works in every outlet, big chain or single store.
- PoS Tracker shows which outlets really put the promo up.
- Live dashboard on redemptions, budget used and repeat buys.
The challenge
Distributor totals told Affinity Petcare how much left the warehouse. Nothing told them which of the vets, pet shops and online actually sold it.
The result
Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.
The result
Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.




