Affinity Petcare
AFFINITY PETCARE SEES SELL-OUT PER SHOP, NOT PER COUNTRY.
Digital coupons across vets, pet shops and online, with proof of purchase behind every redemption.
1Platform, all mechanics
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Distributor totals told Affinity Petcare how much left the warehouse. Nothing told them which of the vets, pet shops and online actually sold it.
The mechanic: cashback and receipt validation doing the work
- One coupon link works in every outlet, big chain or single store.
- PoS Tracker shows which outlets really put the promo up.
- Live dashboard on redemptions, budget used and repeat buys.
The payback: real buys, named buyers, measured ROI
Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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