Purina BETA
BUY 5, GET 1 FREE. 83% FINISHED THE CARD.
A paper loyalty card in independent pet shops, moved to SMS with receipt uploads.
83%Finished the card
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Purina ran a loyalty scheme in independent specialty stores and could not see or steer a single conversion.
The mechanic: cashback and receipt validation doing the work
- In-store signs and a QR code started the card in SMS.
- Every receipt upload sent back a fresh link for the next pack.
- After 5 packs the owner got a code to claim the 6th free in that same shop.
The payback: real buys, named buyers, measured ROI
83% completed the card, uploads grew 12% from April to May, and 20% started a second card straight away. First party data for every buyer.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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