Challenge
- Purina ran a loyalty scheme in independent specialty stores and could not see or steer a single conversion.
Solution
- In-store signs and a QR code started the card in SMS.
- Every receipt upload sent back a fresh link for the next pack.
- After 5 packs the owner got a code to claim the 6th free in that same shop.
The challenge
Purina ran a loyalty scheme in independent specialty stores and could not see or steer a single conversion.
The result
83% completed the card, uploads grew 12% from April to May, and 20% started a second card straight away. First party data for every buyer.
The result
83% completed the card, uploads grew 12% from April to May, and 20% started a second card straight away. First party data for every buyer.
