Purina ONE Dog
20X MORE REVIEWS, AT 4X LOWER COST.
Social ads straight into WhatsApp. 100% money back on one bag. Every approved buyer got asked for a review.
20xMore reviews
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Purina ONE needed end-of-year sales and real reviews for a new website, without paying review panels.
The mechanic: cashback and receipt validation doing the work
- Ads on Facebook and Instagram sent owners straight to WhatsApp or SMS.
- 100% cashback on one bag, paid automatically by bank transfer or PayPal after a receipt check.
- Approved claimers got one follow-up message: leave a review.
The payback: real buys, named buyers, measured ROI
17 out of 100 buyers posted a review, against fewer than 1 with mail-after-purchase. Reviews were live in 2 weeks instead of 6, at 7 EUR each instead of over 25 EUR.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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