Challenge
- Purina ONE needed end-of-year sales and real reviews for a new website, without paying review panels.
Solution
- Ads on Facebook and Instagram sent owners straight to WhatsApp or SMS.
- 100% cashback on one bag, paid automatically by bank transfer or PayPal after a receipt check.
- Approved claimers got one follow-up message: leave a review.
The challenge
Purina ONE needed end-of-year sales and real reviews for a new website, without paying review panels.
The result
17 out of 100 buyers posted a review, against fewer than 1 with mail-after-purchase. Reviews were live in 2 weeks instead of 6, at 7 EUR each instead of over 25 EUR.
The result
17 out of 100 buyers posted a review, against fewer than 1 with mail-after-purchase. Reviews were live in 2 weeks instead of 6, at 7 EUR each instead of over 25 EUR.
