Playbook
BEVERAGES & BEERS: THE PLAYS THAT WORK.
Most of your money goes to bars, packs and trade deals. The people who actually drank it stay anonymous.
Proof from this playbook
Cases that already ran the plays.
San Pellegrino
250% sales lift. IRI-verified.
250%Sales lift (IRI-verified)
Read case →BRU
Twice a year, BRU fans walk back into stores.
2xStore visits per fan per year
Read case →Diageo Expertly Served
2,000 bartenders trained. Zero field-team cost.
2,000Bartenders trained
Read case →Venturo (Diageo)
51% first-time drinkers. 1,200 bars. 133% of target.
51%First-time drinkers
Read case →Pimm's x Greene King
The £5 drink that paid back 4x its cost.
£21Extra spend per shopper
Read case →AB InBev
Same happy hour. 5,000 bars. One dashboard.
5,000+Bars activated at once
Read case →