Challenge
- A loved beverage brand needed a way to keep pulling fans back to shelf without discounting the whole category.
Solution
- Persistent consumer link on WhatsApp, one per fan.
- Birthday message with a choice: half-price 6-pack or cashback.
- Every redemption verified, every fan enriched for the next trigger.
The challenge
A loved beverage brand needed a way to keep pulling fans back to shelf without discounting the whole category.
The result
Two guaranteed store visits per fan every year, since 2019, still growing.
The result
Two guaranteed store visits per fan every year, since 2019, still growing.
