BRU
TWICE A YEAR, BRU FANS WALK BACK INTO STORES.
Birthday triggers, half-price 6-packs or free bottle back in cash. Running since 2019. Growing every year.
2xStore visits per fan per year
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
A loved beverage brand needed a way to keep pulling fans back to shelf without discounting the whole category.
The mechanic: cashback and receipt validation doing the work
- Persistent consumer link on WhatsApp, one per fan.
- Birthday message with a choice: half-price 6-pack or cashback.
- Every redemption verified, every fan enriched for the next trigger.
The payback: real buys, named buyers, measured ROI
Two guaranteed store visits per fan every year, since 2019, still growing.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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