Challenge
- Trial promos in on-trade usually reward the same regulars. Real first-timers are hard to prove.
Solution
- Unique QR per outlet, every serve traceable.
- One-shot redemption logic, fake claims blocked.
- Live outlet-level dashboard to shift focus mid-campaign.
The challenge
Trial promos in on-trade usually reward the same regulars. Real first-timers are hard to prove.
The result
51% first-time drinkers, 133% of the sales target, 1,200 bars activated.
The result
51% first-time drinkers, 133% of the sales target, 1,200 bars activated.
