Venturo (Diageo)
51% FIRST-TIME DRINKERS. 1,200 BARS. 133% OF TARGET.
In a category where regulars game every promo, more than half had never tried the brand.
51%First-time drinkers
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Trial promos in on-trade usually reward the same regulars. Real first-timers are hard to prove.
The mechanic: cashback and receipt validation doing the work
- Unique QR per outlet, every serve traceable.
- One-shot redemption logic, fake claims blocked.
- Live outlet-level dashboard to shift focus mid-campaign.
The payback: real buys, named buyers, measured ROI
51% first-time drinkers, 133% of the sales target, 1,200 bars activated.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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