Pimm's x Greene King
THE £5 DRINK THAT PAID BACK 4X ITS COST.
An extra £21 spent per shopper after redeeming. 85% stayed in the venue. 40% ordered food.
£21Extra spend per shopper
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Prove that a free-drink activation drives incremental venue revenue, not just a giveaway.
The mechanic: cashback and receipt validation doing the work
- Free drink redeemed via QR, one per shopper per venue.
- Follow-on food and drink attributed to the redeemer.
- Outlet-by-outlet return-on-drink dashboard for Greene King.
The payback: real buys, named buyers, measured ROI
£5 drink returned £21 in venue spend. 4.2x return per shopper, checked outlet by outlet.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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