Challenge
- Prove that a free-drink activation drives incremental venue revenue, not just a giveaway.
Solution
- Free drink redeemed via QR, one per shopper per venue.
- Follow-on food and drink attributed to the redeemer.
- Outlet-by-outlet return-on-drink dashboard for Greene King.
The challenge
Prove that a free-drink activation drives incremental venue revenue, not just a giveaway.
The result
£5 drink returned £21 in venue spend. 4.2x return per shopper, checked outlet by outlet.
The result
£5 drink returned £21 in venue spend. 4.2x return per shopper, checked outlet by outlet.
