Diageo Expertly Served
2,000 BARTENDERS TRAINED. ZERO FIELD-TEAM COST.
The Perfect Serve as watch, make, earn. Bartenders learn the brand-perfect pour on their phone, prove it, and get paid.
2,000Bartenders trained
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Train and reward bartenders on the perfect serve across a fragmented on-trade estate without sending field reps.
The mechanic: cashback and receipt validation doing the work
- Mobile-first training: watch, make, earn.
- Proof of the serve uploaded from the bartender's phone.
- Instant payout, plus 146 bar-level insights fed back to the brand.
The payback: real buys, named buyers, measured ROI
2,000 bartenders trained. 50% full task completion. ~£200K saved in field visit costs.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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