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Customer story · Diageo Expertly Served

2,000 bartenders trained. Zero field-team cost.

Diageo Expertly Served customer story

Challenge

  • Train and reward bartenders on the perfect serve across a fragmented on-trade estate without sending field reps.

Solution

  • Mobile-first training: watch, make, earn.
  • Proof of the serve uploaded from the bartender's phone.
  • Instant payout, plus 146 bar-level insights fed back to the brand.

The challenge

Train and reward bartenders on the perfect serve across a fragmented on-trade estate without sending field reps.

The result

2,000 bartenders trained. 50% full task completion. ~£200K saved in field visit costs.

The result

2,000 bartenders trained. 50% full task completion. ~£200K saved in field visit costs.

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The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.