Challenge
- A seasonal price promotion with no way to prove incremental sales or reuse the audience after Christmas.
Solution
- Cashback via WhatsApp, every purchase verified by receipt.
- IRI measurement layered on top for independent proof of lift.
- Every buyer captured for future birthday and loyalty triggers.
The challenge
A seasonal price promotion with no way to prove incremental sales or reuse the audience after Christmas.
The result
250% sales lift, 44% participation, low CPA, and a reusable first-party consumer list.
The result
250% sales lift, 44% participation, low CPA, and a reusable first-party consumer list.
