San Pellegrino
250% SALES LIFT. IRI-VERIFIED.
Christmas cashback across UK retail. 44% participation turned a seasonal push into a first-party data engine.
250%Sales lift (IRI-verified)
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
A seasonal price promotion with no way to prove incremental sales or reuse the audience after Christmas.
The mechanic: cashback and receipt validation doing the work
- Cashback via WhatsApp, every purchase verified by receipt.
- IRI measurement layered on top for independent proof of lift.
- Every buyer captured for future birthday and loyalty triggers.
The payback: real buys, named buyers, measured ROI
250% sales lift, 44% participation, low CPA, and a reusable first-party consumer list.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
More from Beverages & Beers
MORE BEVERAGES & BEERS PROMOTIONS, SAME PROOF.
BRU
Twice a year, BRU fans walk back into stores.
2xStore visits per fan per year
Read →Diageo Expertly Served
2,000 bartenders trained. Zero field-team cost.
2,000Bartenders trained
Read →Venturo (Diageo)
51% first-time drinkers. 1,200 bars. 133% of target.
51%First-time drinkers
Read →Pimm's x Greene King
The £5 drink that paid back 4x its cost.
£21Extra spend per shopper
Read →AB InBev
Same happy hour. 5,000 bars. One dashboard.
5,000+Bars activated at once
Read →