Playbook
CONSUMER ELECTRONICS: THE PLAYS THAT WORK.
One promo euro, more than one return. A sale, a real review, a known owner and live numbers, all from the same cashback.
Proof from this playbook
Cases that already ran the plays.
Nescafé Dolce Gusto
Sold past target, five times faster than planned.
5xFaster than projected
Read case →BSH
A quarter of the budget saved on fraud alone.
-25%Cashback budget saved
Read case →BSH Bosch (Installer)
Zero leakage. Every installer bonus landed correctly.
0%Leakage on installer rewards
Read case →Electrolux
One cashback flow that also collects the review.
1Flow: cashback, proof, review
Read case →BSH Bosch (Installer)
BSH Bosch (Installer) turns every receipt into a named buyer.
1Platform, all mechanics
Read case →