Nescafé Dolce Gusto
SOLD PAST TARGET, FIVE TIMES FASTER THAN PLANNED.
Multi-retailer, multi-country machine launch via WhatsApp. Every touchpoint traced to a verified first purchase.
5xFaster than projected
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
A high-ticket machine launch across countries and retailers, with attribution scattered across channels.
The mechanic: cashback and receipt validation doing the work
- One WhatsApp journey across every retailer and market.
- Unique link per touchpoint, so every sale traced back to its source.
- Real-time optimization shifted budget between channels mid-flight.
The payback: real buys, named buyers, measured ROI
Blew past the sales target at 5x the projected speed. 75% fewer complaints. 4x lower cost per review.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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A quarter of the budget saved on fraud alone.
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0%Leakage on installer rewards
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One cashback flow that also collects the review.
1Flow: cashback, proof, review
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1Platform, all mechanics
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