ONE CASHBACK FLOW THAT ALSO COLLECTS THE REVIEW.
Electrolux, next to BSH and Beko, wanted cashback and reviews to work harder without making it harder for the shopper. One flow: cashback, proof check, review, fraud control and live data.
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Classic promotions cost a lot of handwork. Claims get checked by hand, fake claims eat the budget and reviews come in from all sides. While the campaign runs, you barely see what is happening. Electrolux wanted more grip without adding steps for the shopper.
The mechanic: cashback and receipt validation doing the work
- Scan or click: the shopper gets one personal cashback link, right at the moment of buying.
- One form: proof of purchase, ID and the review in a single step. No app, no second visit.
- Honest reviews only: the payout never depends on a good score, so the review stays believable.
- Validate and pay: AI plus a human check every entry, then the money goes to the shopper's own payment method.
- Reviews flow straight to the retailer sites through the API, so the product page fills up by itself.
- Live dashboard shows what sold, where, and which claims got blocked while the campaign runs.
The payback: real buys, named buyers, measured ROI
Across this appliance program, run with Electrolux, BSH and Beko together, nearly every buyer left a review instead of about 3 in 100. Fraud stayed at 0.1%, against an industry norm of 15 to 20%. Cost per review came in under 10 EUR, where the market pays 50 to 100 EUR. With VAT recovery on cashback payouts, that adds up to 250,000 to 450,000 EUR saved per year for the program as a whole, not for one brand on its own.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
MORE CONSUMER ELECTRONICS PROMOTIONS, SAME PROOF.
Sold past target, five times faster than planned.
A quarter of the budget saved on fraud alone.
Zero leakage. Every installer bonus landed correctly.
