Challenge
- Professional fraud rings were treating OCR-only cashback as a business model.
Solution
- Three-layer fraud control: platform anomaly detection, human reviewers, AI models.
- Product verification via OCR and ID plate reading, tuned per SKU.
- Live dashboards per retailer, region and SKU to shift budget weekly.
The challenge
Professional fraud rings were treating OCR-only cashback as a business model.
The result
25% of the cashback budget recovered on fraud prevention alone. Clean data, protected margin.
The result
25% of the cashback budget recovered on fraud prevention alone. Clean data, protected margin.
