BSH
A QUARTER OF THE BUDGET SAVED ON FRAUD ALONE.
On a high-ticket CE SKU, that is the difference between a promo that pays back and one that quietly does not.
-25%Cashback budget saved
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Professional fraud rings were treating OCR-only cashback as a business model.
The mechanic: cashback and receipt validation doing the work
- Three-layer fraud control: platform anomaly detection, human reviewers, AI models.
- Product verification via OCR and ID plate reading, tuned per SKU.
- Live dashboards per retailer, region and SKU to shift budget weekly.
The payback: real buys, named buyers, measured ROI
25% of the cashback budget recovered on fraud prevention alone. Clean data, protected margin.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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