Challenge
- Every Vichy promo started from zero: new media, new reach, same unknown shoppers across independent pharmacies and chains.
Solution
- Buy, scan and win as the entry point, no app to download.
- Consent captured with the claim, so follow-up is allowed.
- Repeat offers to verified buyers instead of paid reach.
The challenge
Every Vichy promo started from zero: new media, new reach, same unknown shoppers across independent pharmacies and chains.
The result
A growing owned audience, lower cost per verified buyer each round, and repeat baskets you can count.
The result
A growing owned audience, lower cost per verified buyer each round, and repeat baskets you can count.
