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Customer story · Eucerin RED EVENT

Over €600K turnover through the pharmacy channel.

Eucerin RED EVENT customer story

Challenge

  • Reach independent pharmacies without a bigger sales team and without cutting the product margin.

Solution

  • One unique code per pharmacy, redeemed via phone.
  • Reward the pharmacist directly for verified sell-in.
  • PoS Tracker photos to confirm the display is up.

The challenge

Reach independent pharmacies without a bigger sales team and without cutting the product margin.

The result

Over 10K receipts uploaded, over €100K in redemptions and over €600K turnover. Wallonia outperformed Flanders for the first time.

The result

Over 10K receipts uploaded, over €100K in redemptions and over €600K turnover. Wallonia outperformed Flanders for the first time.

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