Eucerin RED EVENT
OVER €600K TURNOVER THROUGH THE PHARMACY CHANNEL.
Every pharmacy got a unique code. We rewarded the pharmacist directly for pushing the RED EVENT. No margin cut on the product.
€600K+Turnover, pharmacy channel
Case breakdown
THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.
Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.
The problem: budget out, no proof back
Reach independent pharmacies without a bigger sales team and without cutting the product margin.
The mechanic: cashback and receipt validation doing the work
- One unique code per pharmacy, redeemed via phone.
- Reward the pharmacist directly for verified sell-in.
- PoS Tracker photos to confirm the display is up.
The payback: real buys, named buyers, measured ROI
Over 10K receipts uploaded, over €100K in redemptions and over €600K turnover. Wallonia outperformed Flanders for the first time.
The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.
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