Playbook
BABY & INFANT CARE: THE PLAYS THAT WORK.
Samples and first-buy deals in pharmacies and baby shops. Every try gets linked to a real parent in your list.

Proof from this playbook


Cases that already ran the plays.

Nestlé Baby Food
5.7x more sales. Same budget. Touchpoints optimized.
5.7xSales lift, same budget
Read case →
Danone Nutricia
The first bottle, tied to a real parent.
1Platform, all mechanics
Read case →
Nestlé Baby (NaturNes)
Nestlé Baby (NaturNes) keeps talking to buyers after the promo ends.
1Platform, all mechanics
Read case →
