Nestlé Baby Food

5.7X MORE SALES. SAME BUDGET. TOUCHPOINTS OPTIMIZED.

Naturnes, Little Steps, NANCARE. Every parent a name in the database. Multi-retailer via WhatsApp, no app, no IT.

5.7xSales lift, same budget

Case breakdown

THE PROMO MECHANIC, THE RECEIPT PROOF, THE PAYBACK.

Every campaign runs on the same consumer promotion platform: a promo mechanic people want, receipt validation that blocks fraud, and first-party consumer data that ties spend to real buys.

The problem: budget out, no proof back

Partial cashback was capping reach. Trial was happening, but the parent walked away nameless.

The mechanic: cashback and receipt validation doing the work

Moved from partial to 100% cashback, funded by the sales lift.
A/B tested CTAs and optimized every touchpoint in the journey.
WhatsApp journey across multiple retailers, no app download.
Every parent captured into the first-party consumer database.

The payback: real buys, named buyers, measured ROI

5.7x more sales on the same budget. A verified parent database that keeps working after the campaign ends.

The takeaway. One promo euro can buy a sale, a receipt, a review and a named buyer at the same time. That is promotion attribution you can hand to anyone in the room.