Challenge
- Partial cashback was capping reach. Trial was happening, but the parent walked away nameless.
Solution
- Moved from partial to 100% cashback, funded by the sales lift.
- A/B tested CTAs and optimized every touchpoint in the journey.
- WhatsApp journey across multiple retailers, no app download.
The challenge
Partial cashback was capping reach. Trial was happening, but the parent walked away nameless.
The result
5.7x more sales on the same budget. A verified parent database that keeps working after the campaign ends.
The result
5.7x more sales on the same budget. A verified parent database that keeps working after the campaign ends.
