Challenge
- Flat discounts across pharmacies and baby aisles trained shoppers to wait for the next cut and quietly ate Danone Nutricia margin.
Solution
- Money back after the buy, so the price on the pack never drops.
- Fraud checks block reused receipts and duplicate claims.
- Reward rules per pack, per shop and per week.
The challenge
Flat discounts across pharmacies and baby aisles trained shoppers to wait for the next cut and quietly ate Danone Nutricia margin.
The result
Margin protected, promo budget spent on real buyers, and a reason for those buyers to come back at full price.
The result
Margin protected, promo budget spent on real buyers, and a reason for those buyers to come back at full price.
