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Customer story · Back to School Playbook

Own the August reset every parent shops for.

Back to School Playbook customer story

Challenge

  • Back to school is one of the biggest cleaning moments of the year, and almost nobody claims it. Parents buy wipes, spray and hand gel in one big shop. Then they pick a brand and stick with it until next summer. Most brands only push price in that week, so they win the sale and lose the person.

Solution

  • Bundle offer on surface cleaner plus hygiene: buy the school kit, get money back.
  • Parent sends the receipt on WhatsApp, money back in minutes, no app to download.
  • Every parent lands in your database with the shop, the pack and the date.

The challenge

Back to school is one of the biggest cleaning moments of the year, and almost nobody claims it. Parents buy wipes, spray and hand gel in one big shop. Then they pick a brand and stick with it until next summer. Most brands only push price in that week, so they win the sale and lose the person.

The result

You own the moment the routine gets set. A named list of parents, proof of which shops delivered, and a warm audience to talk to again at winter cold season and spring cleaning. This is a scenario, not a client case.

The result

You own the moment the routine gets set. A named list of parents, proof of which shops delivered, and a warm audience to talk to again at winter cold season and spring cleaning. This is a scenario, not a client case.

Ready to see Hashting in action?

The Hashting team
Next step

Smart campaign strategists. On your side.

Decades on the brand side. Hundreds of live campaigns. The team that built Hashting sits with you to design the play, run it, and squeeze every euro out of it.