Challenge
- No direct line to the garden centres that sell the brand.
- Trade deals paid out, but nobody saw what they bought back.
- Partners ignore portals and apps.
Solution
- Every partner gets a personal overview page with their own status.
- Every order earns, so rewards follow real purchases.
- Messages and links land by text, straight in their pocket.
Who DCM is
DCM makes garden fertiliser and soil. The product reaches people through independent garden centres, and those shops decide what gets shelf space and advice at the counter.
The tension
Trade budgets went out every season. What came back was a gut feeling. DCM could not tell which partner pushed the brand and which one just took the deal.
What changed
Hashting built a loyalty journey for the retail partners. Each partner has a personal overview page. Orders earn. Rewards and reminders arrive by message, with a link that opens their own page.
The program now runs with the DCM team in the lead. Hashting keeps the engine running underneath.
The journey
- 01
Order
The partner orders DCM as usual.
- 02
Earn
The order lands on their personal page.
- 03
Hear
A message with their link and status.
- 04
Come back
Rewards give a reason to order again.
The result
DCM now talks to its retail partners directly, rewards the ones who push the brand and sees who orders what.
