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Customer story · Pattex (Henkel)

Pattex (Henkel) sees sell-out per shop, not per country.

Pattex (Henkel) customer story

Challenge

  • Distributor totals told Pattex (Henkel) how much left the warehouse. Nothing told them which of the DIY chains and garden centers actually sold it.

Solution

  • One coupon link works in every outlet, big chain or single store.
  • PoS Tracker shows which outlets really put the promo up.
  • Live dashboard on redemptions, budget used and repeat buys.

The challenge

Distributor totals told Pattex (Henkel) how much left the warehouse. Nothing told them which of the DIY chains and garden centers actually sold it.

The result

Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.

The result

Trade spend moved to the shops that deliver, and a clean sell-out picture while the campaign was still running.

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