Machine sell-out went 30% above target. This playbook is ready for your market.
A second generation pod coffee machine launch, plugged in behind every consumer touchpoint. Cashback, purchase validation, data sync and reviews in one engine.
+30% above target
Reached in one four month launch window. Below: the full activation playbook.
- 01How it works?
- 02When it works?
- 03Proof it works!
- 04Make it work!
A smart, safe and seamless plug into your ideal customer.
Plugged in behind every media and activation touchpoint, Hashting connects your target audience with the machine. Shoppers reach the promotion, validate their purchase and unlock their reward in a few taps.
Meanwhile your brand team collects first-party data straight into the consumer data platform. Marketing opt-ins plus post-purchase momentum turned into verified reviews close the circle.
Three super powers for your launch
Make every launch touchpoint measurable.
Tag your media and activation touchpoints, follow their live performance and attribute ROI and cost per acquisition per channel.
Every purchase verified.
Validate sales with a simple receipt upload. Every euro of redemption budget traces back to a verified purchase and a unique shopper.
Connect with shoppers at scale.
One to one conversations with your shopper audience, without the workload. Hashting runs consumer care as your extended promo team.
Use it when these are your launch goals.
- Boost machine sell-out and grow the installed base in your market
- Drive consumables from day one, machine plus refills together
- Recruit buyers into your own consumer database
- Collect authentic reviews that keep selling on e-commerce
The launch, in one season.
Variable cashback on machines and free pods, plugged in behind every consumer touchpoint, with purchase validation, data sync and review generation running in real time.
Above target
Machine sell-out vs plan
Thousands
Shoppers connected
Hundreds
Verified reviews
4.4+
Average review rating
Figures shown as ranges. Exact volumes stay with the brand.
Two weeks to live. One engine. Local tuning only.
In two weeks we set up the whole consumer journey for your market. First or second generation machine, we lift sell-out across your retailer network from one central promo engine.
The success formula. Same outcomes. Every market.
- Machine sell-out above target
- Verified product reviews
- First-party consumer data sync
- Repeat purchase on pods
- Define your local media and activation mix
- Pick participating retailers, machines and pods
- Shape the form to your local data rules
- Run receipt validation in your language and currency
- Set incentive and promo mechanic to your objectives
"We bring the engine, the knowledge from every market that came before, and the eye for the small local refinements that turn a launch into a lift."
Let's draft the next launch in your market.
Walk in with your category and market specifics. Walk out with a plan.
