in-store activations.
why?
boost rate of sales by creating in-store visibility,
influence the shopper at the ultimate moment of truth;
track the impact at individual store level in real-time and take action to improve the participation rate
what?
add QR codes on POS materials (displays, shelf stoppers, wobblers, leaflets, screens,…) to trigger a conversation on instant messaging and claim a promotional offer
available promo mechanics: consumer cashbacks, discount coupons, contests, gift vouchers, free products, free goodies,…
how?
case studies from leading brands
more inspiration on in-store activations.
ZYLA-case: 100% cashback. Zero wasted budget. That’s what happens when you start with the end in mind!
Thomy: Case Study · Campaign Architecture · FMCG · Sauce & Condiment Brands
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